Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Gourmet Direct Tells Customers, We Got It Wrong

Gourmet Direct Tells Customers, We Got It Wrong

One of New Zealand’s biggest names in the home supply of export-quality meat products to the country’s serious “foodies” is reinstating its traditional and highly popular product offering.

Prior to its peak Christmas sales period, the Richmond-owned business, Gourmet Direct, replaced its traditional “pick and mix” product range with a limited choice of pre-selected product packages.

However, many longstanding customers wrote to Gourmet Direct asking for it to change back. Following this correspondence, Gourmet Direct is admitting it got it wrong, and is advising customers it will be reverting to its traditional “pick and mix” product offering from April. In fact, Richmond’s Chairman Sam Robinson has personally written to Gourmet Direct customers advising them of the change.

Speaking on behalf of Gourmet Direct, Chris Newton, Richmond’s Chief Manager, Marketing, said: “We’ve decided to get back to our former order system as quickly as possible, as it was apparent the order system introduced in December was not convenient for customers.

“We got it wrong, and we are genuinely sorry about that. We’ve taken customers’ messages on board, so as from April we will be reverting to our traditional style of “pick and mix” product offering.

“Judging from the immediate reaction of customers to a letter we sent out over the weekend, this change has their overwhelming support. I’ve never seen the likes of it.”

The success of Gourmet Direct has been built on two key factors, the quality of its products and the excellence of its service. The lamb and beef are aged to guarantee an outstanding eating experience. Gourmet Direct products continue to be the items of choice for many of New Zealand’s leading chefs.

“We recognise that we have to win back the confidence of our customer, and we are pretty humble about that,” said Chris Newton.

© Scoop Media

Business Headlines | Sci-Tech Headlines


ScoopPro: Helping The Education Sector Get More Out Of Scoop

The ScoopPro professional license includes a suite of useful information tools for professional users of Scoop including some specifically for those in the education sector to make your Scoop experience better. More>>

Big Tax Bill Due: Destiny Church Charities Deregistered

The independent Charities Registration Board has decided to remove Destiny International Trust and Te Hahi o Nga Matamua Holdings Limited from the Charities Register on 20 December 2017 because of the charities’ persistent failure to meet their annual return obligations. More>>

57 Million Users' Data: Uber Breach "Utterly Preventatable"

Cybersecurity leader Centrify says the Uber data breach of 57 million customer and driver records - which the ride-hailing company hid for more than a year - was “utterly preventable”. More>>

Scoop 3.0: How You Can Help Scoop’s Evolution

We have big plans for 2018 as we look to expand our public interest journalism coverage, upgrade our publishing infrastructure and offer even more valuable business tools to commercial users of Scoop. More>>

Having A Cow? Dairy Product Prices Slide For Fourth Straight Auction

Dairy product prices fell at the Global Dairy Trade auction, retreating for the fourth straight auction amid signs of increased production... Whole milk powder fell 2.7 percent to US$2,778 a tonne. More>>


Statistics: Butter At Record $5.67/Block; High Vegetable Prices

Rising dairy prices have pushed food prices up 2.7 percent in the year to October 2017, Stats NZ said today. This followed a 3.0 percent increase in the year to September 2017. More>>


Science: New Research Finds Herbicides Cause Antibiotic Resistance

New University of Canterbury research confirms that the active ingredients of the commonly used herbicides, RoundUp, Kamba and 2,4-D (glyphosate, dicamba and 2,4-D, respectively), each alone cause antibiotic resistance at concentrations well below label application rates. More>>