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The Media Is The Message

The Media Is The Message

The annual CAANZ Media Awards showcase and reward the innovation and smart thinking that advertising agency media team and media suppliers bring to advertising campaigns. The latest awards were announced at a function in Auckland on Tuesday night.

Winners: Best Use of Radio: Saatchi & Saatchi (for Telecom New Zealand – the Telecom Shed) Best Use of Sponsorship: spark (for Vodafone V24 Challenge) Best Use of Television: spark (for Vodafone V24 Challenge) Best Use of Magazines: DDB (for Cadbury Cookery) Best Use of a Small Budget: DDB (for Cadbury Cookery) Best Use of Online: DDB (for Freedom Air) Best Smart Media Idea: Clemenger BBDO (for LTSA) Best Use of Out of Home: Universal McCann (for Microsoft Xbox Launch) Media Personality of the Year: Brent Impey (CEO Canwest New Zealand) Best Media Sales Proposal: Brendon Kersey, NAB (for Westpac and Saatchi & Saatchi) Best Media Sales Proposal: Greig Thirkell, SKY TV (for Telecom and Saatchi & Saatchi) Best Media Agency/Department: DDB Best In Show: Clemenger BBDO (for LTSA)

Highly Commended:

Best In Show: spark (for Vodafone V24 Challenge)

Merit Awards: Best Use of Radio: The Media Palace (for Prime Television) Best Use of Sponsorship: spark (for DB Breweries) Best Use of Television: Clemenger BBDO (for Loyalty New Zealand) Best Use of Magazines: Colenso BBDO (for Gillette) and Mediacom (for Sara Lee Household and Body Care) Best Use of a Small Budget: Colenso BBDO (for TDK Multimedia) and Mediacom (for Sara Lee Household and Body Care) Best Use of Online: Colenso BBDO (for Air New Zealand) Best Smart Media Idea: Universal McCann (for Microsoft Xbox) and Clemenger BBDO (for New Zealand Netherlands Foundation) Best Use of Out of Home: Saatchi & Saatchi (for Team New Zealand) and Saatchi & Saatchi (for Telecom) Best Use of Research: Universal McCann (for SSL New Zealand) Best Use of Press: Saatchi & Saatchi (for Telecom) and Clemenger BBDO (for the Interislander Line) Best Integrated Campaign: Hunter Media (for Manukau Institute of Technology) and Clemenger BBDO (for New Zealand Netherlands Foundation)

There were 113 entries into the 2003 awards – the largest number ever. Convener of Judges was independent media consultant, Barry Williamson, who was named Media Personality of the Year in the 2002 awards.

Williamson commented on the high standard of entries and said they impressed the judges with “well thought out strategy supporting clear communication objectives, thinking outside the square, an understanding of their clients’ business, and a much greater emphasis on results and return on investment”.

“It was great to see media ideas based on strategic direction as opposed to “stunts” and even the Smart Media Idea category entries were linked to strategy”, said Williamson.

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