Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Has TEARAWAY Magazine gone ‘too far’?

Has TEARAWAY Magazine gone ‘too far’? How come some McDonald’s Restaurants are banning the April edition?

In a press release to the media yesterday Liam Jeory, the Director of Corporate Relations of McDonald’s Restaurants, said ‘some restaurants’ were banning the edition because of its ‘sexuality’ content, and because there was a competition giving away condoms and lubricants.

The facts:

The article was not about sexuality – but about gay youth in New Zealand. By making a link between the article on gay youth and the Durex competition but pointedly avoiding the words “gay youth”, McDonald’s give a misleading slant to the published material, implying that it is all about sex. But actual sex has little to do with the article at all. It features interviews with a young man and woman, who talk openly about the process of “coming out”. It also features an interview with a parent, who describes how she supported her gay daughter.

The focus was on their coming to terms with their identity – sexuality was a very minor part

The competition involved one prize pack – certainly not wholesale condom availability

Far more explicit material about heterosexual sex issues has been run in McDonald’s-distributed holiday editions of TEARAWAY in the past, without complaint. For example, a previous holiday issue also featured condoms – where to get them for free, how to use them properly, plus other sex and contraception advice ("my boyfriend withdraws before he climaxes, so I know I won't get pregnant."). This was a one and a half page article, headed: "people often say that they feel mixed up about things to do with sex because they get so many different messages from different places. Here is some info that may help you."

TEARAWAY Magazine takes exception to McDonald’s unprecedented decision to ban TEARAWAY and what is obviously a very carefully-worded press release from Liam Jeory, the Director of Corporate Relations of McDonald’s Restaurants.

McDonald’s advocate being a ‘family values’ restaurant. Are gay youth not part of families?

Background info: TEARAWAY Magazine is NZ’s biggest and most widely read youth publication. Targeted at 13-19 yea-olds, it has a monthly circulation of 64,000 and a readership of 257,000. It is hugely respected not just by youth, but teachers, health workers and parents.

We talk about speaking to the Head and and Heart, not just the Hormones. We aim to take youth seriously – providing them with inspiration and guidance through an entertainment medium.

© Scoop Media

Business Headlines | Sci-Tech Headlines


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news