Tuesday 15 April, 2003
ASB Bank Appoints DM Agency
ASB BANK has appointed direct marketing agency TBWA Tequila to handle the bank’s direct marketing business.
ASB BANK General Manager Marketing Jonathan Symons, says the appointment allows for the consistency of the bank’s successful advertising support from Whybin TBWA to flow through to its direct marketing communication.
"Our direct communications have always been a critical part of our overall customer service proposition. The appointment of Tequila gives us a more streamlined integration of our overall marketing communications
“Moving our business to Tequila is made easier by the existing understanding the TBWA structure has of our business and of our brand.
“The move is a strategic one that allows us to offer customers strong, integrated communication that continually reinforces our customer service strengths in a creative, memorable way.”