Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Auckland Commercial Radio Audience

Auckland Commercial Radio Audience Measurement Survey T1/2003

The first round of the Auckland 2003 Commercial Radio Audience Measurement Surveys conducted by Research International was released today at noon.

Department of Statistics 2001 Census data indicates that there are approximately 905,300 people aged over 10 years in the Auckland survey area used for the Radio Audience Measurement Survey. Of these 905,300 people, 88.3% of them listen to a commercial radio station at some time during the week.

The survey, conducted over 6 weeks and sampling 3,310 people aged 10 years and over has found that Newstalk ZB continues to have the most listeners each week, with 208,600 different people tuning in each week. ZM91.0 moves up to second place with 166,400 different listeners each week, followed by MoreFM Auckland with 148,400 listeners. Classic Hits 97.4FM move up to fourth place with 147,600 listeners each week and Mai FM88.6 moves to fifth place with 142,700 different listeners each week. The survey shows that market newcomer The Edge 94.2FM has 81,100 different listeners each week.

The commercial radio station with the highest market share in Auckland remains Newstalk ZB with a 13.6% share of the market. Classic Hits 97.4FM moves up to second placed station with a 9.2% share of commercial radio listening in Auckland, followed by Mai FM88.6 moving to third place with an 8.1% share. ZM91.0 move up to fourth in the market with a 6.8% share, and Easy Listening i98FM move up to fifth in the market with a 5.8% share. The Edge 94.2FM enters the Auckland market with a 2.8% share of all commercial radio listening in Auckland

Breakfast results show Newstalk ZB continuing to hold the highest share, with 19.9% of the commercial radio breakfast market, followed by Classic Hits 97.4FM moving up to second placing with a 9.1% share. Mai FM88.6 and ZM91.0 take third equal placing this round with a 7.1% share of the breakfast market. More FM Auckland moves to fourth place with a 6.3% share of commercial breakfast listening. Retaining fifth position is Easy Listening i98FM with a 5.2% share of the commercial radio breakfast market. The Edge 94.2FM enters the Auckland commercial radio breakfast market with a 2.3% share of listening.

The margin of error on these results is ±1.7%

Further details of the survey and results for all subscribing commercial radio stations in the Auckland market can be found at http:// http://www.radios.co.nz

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news