Air NZ Invests $250,000 In Showcasing Nelson
Air New Zealand Invests $250,000 In Showcasing Nelson To The World's Media & Travel Industry
Air New Zealand's commitment to showcasing Nelson is set to top $250,000 this financial year as the airline flies international media and travel trade to experience the region first-hand.
The airline, which carries more than three quarters of all visiting media into New Zealand from key tourism markets such as the UK, Europe, US, Asia and Australia, has flown 20 international travel writers and broadcasters to Nelson since July 2002.
This movement of media represents an airline seat investment of $110,000 so far this financial year by Air New Zealand, which works in conjunction with Tourism New Zealand and Latitude Nelson in targeting the media and hosting them on the ground in New Zealand.
Through its network of international offices in London, Los Angeles, Tokyo, Singapore and Sydney, the airline targets influential media which it believes address important audiences likely to be interested in visiting New Zealand.
On the travel industry side, Air New Zealand has flown 93 key trade personnel - from wholesalers to retail travel agents - to the Nelson region since July 2002 - a total seat investment of $140,000 - coming from as far afield as the UK, Germany, US and Australia.
Air New Zealand Chief Operating Officer Andrew Miller describes this investment as "a demonstration of our commitment to promote New Zealand tourism in key offshore markets." He added: "The size of this investment is significant, not just for Nelson but multiplied out around all New Zealand regions. It is one small example of how we're building demand for New Zealand through our marketing operations worldwide".
Latitude Nelson Chief Executive Officer Paul Davis added:
"Working with Air New Zealand and Tourism New Zealand on
media and trade visits is one of the best marketing
investments we can make. International media visits generate
highly targeted profile for Nelson overseas that we could
never afford to pay for, and having international trade
experience first hand of Nelson tourism products pays hard
dividends in international business generated".