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Air New Zealand Wins Top Advertising Award


Air New Zealand Wins Top Advertising Award For Customer-Focused Brand Campaign

Air New Zealand's customer focused brand advertising campaign today scooped one of country's top advertising awards, the National Business Review Campaign of the Year.

It is the first time Air New Zealand has won this prestigious award, for a campaign the NBR described as one of the most important in recent times as a new direction was needed for the iconic brand.

Created by top advertising agency Colenso BBDO to reposition a reinvigorated Air New Zealand and its innovative value-plus Express Class domestic operation, the campaign began with the memorable "Runway" TV commercial.

A suite of 13 more TV ads followed, split into 60, 30 and 15 second versions of "Grandparents", "Band goes to LA" and "Fishing Fleet for Sale", targeting the leisure, international and business traveller respectively. These were supported by print ads, outdoor posters and radio campaigns.

Air New Zealand's COO Andrew Miller described the NBR accolade as a vote of confidence in the airline's new Express-influenced style.

He added: "Express Class and the changes it has brought at Air New Zealand has driven a new spirit of clear, uncluttered communication. It's a fresh approach and a new way of doing business".

Colenso BBDO Chief Executive Officer Roger McDonnell described the win as "recognition of the strength of a joint effort between a highly motivated and creative client and an inspired agency team".

Colenso BBDO also won NBR's Agency of the Year award, announced today. The agency has won NBR's annual award for larger advertising agency excellence for the past four years.

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