Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


ABC audit confirms The New Zealand Herald position

ABC audit confirms The New Zealand Herald position

The New Zealand Herald continues to be the market leader, following the latest Audit Bureau of Circulation (ABC) survey confirming its position as the country's biggest-selling newspaper.

The survey shows it has continued building its circulation growth for the October - March 2003 audit period.

The latest ABC figures released today for the New Zealand Herald have seen a net increase year-on-year for the October to March period from 210,841 to 210,910. The Otago Daily Times was the only other metropolitan daily newspaper to experience year-on-year growth within the audit period.

In this latest survey period, the Herald has maintained its share of total metropolitan newspaper circulation at 47% and continues to deliver more than twice the circulation of any other daily newspaper throughout the country.

The New Zealand Herald Chief Executive Officer, Ken Steinke, said: "This result is particularly pleasing given the amount of hard work a lot of people have put into the Herald in recent years.

"We saw some evidence of that hard work in exceptional readership growth during the last 12 months, where we topped one million readers per week.

"Our core objective remains to meet the needs of our readers and we'll continue to focus on that," he said.

Herald-Editor-in-Chief, Gavin Ellis, said the circulation result is built upon the news coverage and information provided by the Herald, particularly its coverage of major events like the Americas Cup and the Iraq War.

"We are now in a strong position of not only selling the most newspapers in New Zealand but, as recent figures show, of seeing our readership grow by an average of 41,000 a day. In fact in Auckland, seven out of ten people, over the age of 15, read the Herald every week," Mr Ellis said.

"We are looking to build on this performance with our investment in redesigning the layout of the weekday edition and the launch of Canvas, our full colour glossy magazine within the Weekend Herald." (2.)

"The weekend market in particular has recorded outstanding growth in readership for the Weekend Herald. In our primary markets of Auckland and the Northern region, we continue to attract twice as many readers, over the age of 15, as any other weekend publication," he said.

* The audited circulations figures are available at

* Nielsen Media Research - National Readership Survey 2002/1 & 2003/1 all people 15+

© Scoop Media

Business Headlines | Sci-Tech Headlines


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news