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Clearance application from Procter & Gamble

Commerce Commission receives clearance application from Procter & Gamble

The Commerce Commission has received an application from Procter & Gamble Distributing New Zealand Limited (P&G) to acquire the assets and stock of Wella New Zealand Limited (Wella).

The application forms part of the global acquisition by the Procter & Gamble Company of the business of Wella AG.

P&G is a subsidiary of the Procter & Gamble Company. The principal activity of P&G in New Zealand is the distribution of hair care products and colourants, deodorants, aftershave, moisturisers, cough/cold remedies, laxatives, feminine sanitary products, fabric freshener and Pringles chips.

Wella is a wholly owned subsidiary of Wella AG. Wella’s principal activity in New Zealand is the distribution of hair care products and colourants.

In considering the application, the Commission’s role is to determine whether the merger has the effect of substantially lessening competition in a market.

A public version of P&G’s application will shortly be available on the Commission’s website under Adjudication.

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