Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Agency to Handle Wide Range of Milk Products


Agency to Handle Wide Range of Milk Products, Beverages

Dairy Partners Americas (DPA) has named FCB as its exclusive agency for marketing communications services in Venezuela, Argentina and Brazil, with plans to expand across the region.

The announcement was made today in Sao Paulo by Hugo Lantheman, CEO of DPA Latin America. The assignment is effective immediately. Billings level was not disclosed.

DPA was created in January 1st, 2002 by an alliance of Nestle S.A. and New Zealand's Fonterra Cooperative Group Ltd.

"I'm delighted we have been chosen to serve this dynamic organization," said Brendan Ryan, Chairman and CEO of FCB Worldwide. "They have terrific opportunities and we have just the people and the resources to help them achieve their objectives."

While the FCB effort was spearheaded by teams from Latin America, resources were marshaled from across the FCB worldwide network, including teams from FCB operations in Europe, Asia, and North America, to win the business.

The DPA alliance, which is already active in Brazil, Argentina and Venezuela, is implementing a number of joint ventures in the dairy field in the Americas on a country-by-country basis in the near future. FCB will create all advertising and marketing communications for products cover a wide range of dairy products, including chilled dairy and juices as well as liquid milks under existing brands of the two partners.

FCB will support DPA's efforts by creating marketing communications aimed at achieving sales growth in new and existing markets.


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Media Mega Merger: StuffMe Hearing Argues Over Moveable Feast

New Zealand's two largest news publishers are appealing against the Commerce Commission's rejection of the proposal to merge their operations. More>>

Elsewhere:


Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>

ALSO:


Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>

ALSO:

Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>