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Priceless All Blacks Moments with MasterCard Card

Priceless All Blacks Moments with MasterCard Card

MasterCard Marks All Blacks Sponsorship with First Television Commercials Produced in New Zealand

Auckland, 4th June 2003 – MasterCard International launches the second of its New Zealand Priceless® television commercials (TVCs) on Saturday night (7th June) to celebrate its sponsorship of the All Blacks and the All Blacks MasterCard.

The All Blacks have created many priceless moments for New Zealanders and fittingly the 30 second TVC is called “National Heroes”. It follows the “Beautiful” TVC which has been airing since April. Both feature priceless All Blacks moments. “Beautiful” starts with footage of Jonah Lomu scoring a try against England in 1998 followed by the All Blacks playing France in 1999 and the Welsh in 1997 then finally ending with a poignant moment of an All Blacks putting on the black jersey, with the voiceover “Pulling on the silver fern – Priceless.” “National Heroes” shows All Blacks outrunning the Springboks, outjumping the Wallabies, and outroaring the Lions. It finishes with a triumphant shot of the All Blacks breaking away and running towards the try line, with the voiceover “Watching Kiwis fly – Priceless.”

Commenting on the development of the new ads, Natalie Lockwood, MasterCard’s vice president Marketing, Australia and New Zealand, said “Priceless is a global campaign and these television commercials created by McCann-Erickson New Zealand are an excellent example of how the sentiments of the campaign fit so well with New Zealand and the All Blacks.”

“The commercials are aimed at New Zealanders of all ages, given rugby’s universal appeal and they truly reflect the pride and passion New Zealanders have for the All Blacks,” she said.

Fraser Holland, Marketing Manager of the New Zealand Rugby Union said the commercials are particularly significant because of the priceless moments they feature.

“They have chosen classic footage from previous English, Welsh, French, South African and Australian test matches – all nations which the All Blacks will be playing in this, our test centenary year, it being 100 years since the first rugby test against Australia in 1903,” he said.

“The strong commitment New Zealanders have for the All Blacks mirrors the commitment MasterCard has for the New Zealand market,” said Natalie Lockwood.

MasterCard’s Priceless campaign is seen in 96 markets around the world and in 45 languages. Promoting the fact that MasterCard is the best way to pay for the things that matter, it has been airing in New Zealand since 1999.

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