Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Export Award For Zespri International Ltd

Media Release June 2003

Export Award For Zespri International Ltd

ZESPRI International Ltd, global marketer for the kiwifruit industry and New Zealand’s biggest horticultural export earner, has won the Trade New Zealand Supreme Exporter of the Year for its outstanding achievements in overseas markets.

CEO Tim Goodacre says the Tauranga based company has increased returns to its shareholders and growers for five consecutive seasons. Sales of ZESPRI™ Kiwifruit totalled $800 million in 2001/02, up from $746m in 2000/01, with almost all its revenue generated from exports.

“Our main competitive advantage is our integrated product and delivery system, which sees us working in partnership with growers, suppliers and customers to maximise sales and returns,” says Mr Goodacre.

“The integrated system enables continual quality assurance, innovation and improvement of our product portfolio. It allows us to be agile and responsive to market demands.”

ZESPRI International sells its kiwifruit to customers in 65 countries, with key export markets in Japan and Europe. A global organisation, it has 200 staff in offices around the world, including Belgium, Italy, Korea, Japan, Taiwan, the USA and New Zealand.

Mr Goodacre says the increase in sales over the past several years is attributable to a combination of factors. These include growing awareness of the ZESPRI™ brand and recognition of its quality and taste attributes, increasing appreciation of the nutritional properties of kiwifruit, and the highly successful global commercialisation of ZESPRI™ GOLD kiwifruit.

Launched in 2000 after years of development and millions of dollars of research, he says sales of ZESPRI™ GOLD, the new, sweeter kiwifruit variety, have exceeded all expectations.

ZESPRI International, as the world’s best marketer of kiwifruit, wanted to maintain it’s global leadership position and this has been achieved with the introduction of GOLD as the consumer reaction has been extraordinarily positive.

Mr Goodacre says the success of GOLD is a tribute to the partnership between ZESPRI and the industry.

“We couldn’t have done it without our growers, suppliers, Hort Research partners and everyone else who’s been involved in this process. Many people took a sizeable leap of faith with ZESPRI™GOLD and we feel that faith has been well rewarded.”

Tim Goodacre says ZESPRI is continually pushing its standards higher to maintain its edge over rapidly improving competitors. The company makes a significant investment in enhancing the quality and taste of its products through its subsidiary ZESPRI Innovation.

Along with offering consumers consistently excellent quality and taste, he says ZESPRI is also able to assure them of the safety of its products through its compliance with all internationally accredited food safety programmes, plus its own traceabiity and quality assurance systems. He says this is a critical success factor, with food safety becoming a growing issue around the world.


© Scoop Media

Business Headlines | Sci-Tech Headlines


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news