Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Waikato Times Weekend Edition Launch A Success

Waikato Times Morning Weekend Edition Successfully Launched

Wellington, NZ, July 10, 2003 -- The Waikato Times morning weekend edition, launched last Saturday, July 5, has been enthusiastically welcomed by readers and advertisers.

The paper, with a new-look masthead and 20 extra news pages, sold 2000, or nearly 5%, more copies than the previous Saturday.

Readers phoned the hotline to praise the content, design and the time of delivery.

"Ten out of ten," one reader said in a call. "The paper is absolutely wonderful and so is the delivery." Another said: "At long last a classy morning paper that reflects our region."

The first morning edition rolled off the press just after midnight. The paper has guaranteed delivery to its 112,000 readers by 7.30am.

Brian Evans, CEO of Fairfax NZ, publisher of The Waikato Times, said, “This is an excellent start and the result of a committed team pulling together to give a better and bigger paper to the community it serves so well."

The new-look paper has six news sections - News, World, Business and Sport, Magazine and Show! The classified section, branded Marketplace, contains jobs, general classifieds and real estate.

Additions include new features and writers, an extended weather page, more television and entertainment information and a Good Times section that celebrates the best places to eat, drink and visit in the Waikato.

The extended business section includes Business Day features, property and technology features and columns by Gareth Morgan and Terry Hall.

The first issue of the morning edition had a two-page spread on the Best of the Waikato, based on a survey of hundreds of readers.

Planning for the morning edition began in January after discussions about wet winter weekends and time of delivery. Editor Venetia Sherson said the response to the paper had exceeded expectations.

General Manager David Mackenzie said advertising support also indicated the newspaper was meeting demand in terms of time of delivery and content.

"We were significantly up in volume on the same day last week which demonstrates the strong support." He said the marketing campaign that included billboards, radio and print ads would continue for several weeks to enhance awareness of the new product.

Mr Mackenzie reported that the last word went to a caller who said everything about the paper was perfect, apart from one small problem.

"We thoroughly enjoyed sitting at the breakfast table reading our paper. The problem was, we then had to rewrap it and take it to the gate in the afternoon so the dog could continue his daily ritual of bringing in the afternoon paper."

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Errors Found: Electricity Authority Dumps Transmission Pricing Modelling

The Electricity Authority is ditching the cost-benefit analysis at the heart of its controversial attempt to find a new way to divide up costs for the national grid after finding an expanding range of serious computational errors in the work by Australian consultancy Oakley Greenwood. More>>

ALSO:

New Record: Migrant Arrivals At 129,500 A Year

Annual net migration has been steadily increasing since 2012. "This was mainly due to the rising number of migrant arrivals to New Zealand," population statistics senior manager Peter Dolan said. "Fewer migrant departures also contributed to the increase in net migration." More>>

ALSO:

Launched: NASA's Super Pressure Balloon Takes Flight From NZ

NASA successfully launched its football-stadium-sized, heavy-lift super pressure balloon (SPB) from Wanaka, New Zealand, at10:50 a.m. Tuesday, April 25 (6:50 p.m. April 24 in U.S. Eastern Time), on a mission designed to run 100 or more days floating at 110,000 feet (33.5 km) about the globe in the southern hemisphere's mid-latitude band. More>>

ALSO:

Trade Agreements: TPP Minus US Starting To Gain Ground

The Japanese government is picking up the pace on reviving the Trans-Pacific Partnership trade and investment deal, with talks scheduled next month among the 11 countries left in the pact after the withdrawal by the US after the election of president Donald Trump. More>>

ALSO:

PACER:

Prices Up 2.2%: Annual Inflation Highest In Over Five Years

"Rising petrol prices along with the annual rise in cigarette and tobacco tax lifted inflation," prices senior manager Jason Attewell said. "Petrol prices in New Zealand are closely linked to global oil prices, and cigarettes and tobacco taxes rise in the March quarter each year". More>>

ALSO:

Undertaxed? NZ Income Tax Rate Second Lowest Among Developed Nations

New Zealand workers pay the second smallest portion of their income to the government among developed nations and less than half the average ratio of their Organisation for Economic Cooperation and Development peers. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news