Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Waikato Times Weekend Edition Launch A Success

Waikato Times Morning Weekend Edition Successfully Launched

Wellington, NZ, July 10, 2003 -- The Waikato Times morning weekend edition, launched last Saturday, July 5, has been enthusiastically welcomed by readers and advertisers.

The paper, with a new-look masthead and 20 extra news pages, sold 2000, or nearly 5%, more copies than the previous Saturday.

Readers phoned the hotline to praise the content, design and the time of delivery.

"Ten out of ten," one reader said in a call. "The paper is absolutely wonderful and so is the delivery." Another said: "At long last a classy morning paper that reflects our region."

The first morning edition rolled off the press just after midnight. The paper has guaranteed delivery to its 112,000 readers by 7.30am.

Brian Evans, CEO of Fairfax NZ, publisher of The Waikato Times, said, “This is an excellent start and the result of a committed team pulling together to give a better and bigger paper to the community it serves so well."

The new-look paper has six news sections - News, World, Business and Sport, Magazine and Show! The classified section, branded Marketplace, contains jobs, general classifieds and real estate.

Additions include new features and writers, an extended weather page, more television and entertainment information and a Good Times section that celebrates the best places to eat, drink and visit in the Waikato.

The extended business section includes Business Day features, property and technology features and columns by Gareth Morgan and Terry Hall.

The first issue of the morning edition had a two-page spread on the Best of the Waikato, based on a survey of hundreds of readers.

Planning for the morning edition began in January after discussions about wet winter weekends and time of delivery. Editor Venetia Sherson said the response to the paper had exceeded expectations.

General Manager David Mackenzie said advertising support also indicated the newspaper was meeting demand in terms of time of delivery and content.

"We were significantly up in volume on the same day last week which demonstrates the strong support." He said the marketing campaign that included billboards, radio and print ads would continue for several weeks to enhance awareness of the new product.

Mr Mackenzie reported that the last word went to a caller who said everything about the paper was perfect, apart from one small problem.

"We thoroughly enjoyed sitting at the breakfast table reading our paper. The problem was, we then had to rewrap it and take it to the gate in the afternoon so the dog could continue his daily ritual of bringing in the afternoon paper."

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Genetics: New Heat Tolerant Cow Developed

Hamilton, New Zealand-based Dairy Solutionz Ltd has led an expert genetics team to develop a new dairy cow breed conditioned to thrive in lower elevation tropical climates and achieve high milk production under heat stress. More>>

Fractals: Thousands More Business Cards Needed To Build Giant Sponge

New Zealand is taking part in a global event this weekend to build a Menger Sponge using 15 million business cards but local organisers say they are thousands of business cards short. More>>

Scoop Business: NZ Net Migration Rises To Annual Record In September

New Zealand’s annual net migration rose to a record in September, beating government forecasts, as the inflow was spurred by student arrivals from India and Kiwis returning home from Australia. More>>

ALSO:

Scoop Business: Fletcher To Close Its Christchurch Insulation Plant, Cut 29 Jobs

Fletcher Building, New Zealand’s largest listed company, will close its Christchurch insulation factory, as it consolidates its Tasman Insulations operations in a “highly competitive market”. More>>

ALSO:

Scoop Business: Novartis Adds Nine New Treatments Under Pharmac Deal

Novartis New Zealand, the local unit of the global pharmaceuticals firm, has added nine new treatments in a far-ranging agreement with government drug buying agency, Pharmac. More>>

ALSO:

Crown Accounts: English Wary On Tax Take, Could Threaten Surplus

Finance Minister Bill English is warning the tax take may come in below forecast in the current financial year, as figures released today confirm it was short by nearly $1 billion in the year to June 30 and English warned of the potential impact of slumping receipts from agricultural exports. More>>

ALSO:

Auckland Outage: Power Mostly Restored Overnight

Vector wishes to advise that all but 324 customers have been restored overnight. These customers are spread throughout the network in small pockets. The main St Johns feeder was restored around midnight allowing most of the customers in all affected areas to have power this morning. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand

Mosh Social Media
 
More RSS  RSS
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news