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Report Vindicates Spirits Industry Position

Report Vindicates Spirits Industry Position

The Distilled Spirits Association says the report of the review on broadcast liquor advertising vindicates the spirits industry’s long-held position on the issue.

The review panel, headed by former Governor General, Sir Michael Hardi-Boyes, announced its recommendations this afternoon, including the continuation of the current self-regulatory regime and allowing liquor advertising to be broadcast from 8.30pm.

This change will see the liquor industry permitted to broadcast its advertising from 8.30pm (as opposed to 9pm) in line with the start of Adults Only programming on free-to-air television.

This was a key recommendation made to the review panel by the Association in its submission and oral testimony.

“We’re extremely pleased with the decision,” says Thomas Chin, Chief Executive Officer for the Distilled Spirits Association.

“The move brings the Code into line with Australian advertising regulations and was a logical step that not only reflects current consumer thinking, but is also a tangible result of the liquor industry’s responsible attitude towards its advertising.”

“The review panel’s report confirms the liquor industry’s ability to self-regulate and advertise responsibly.”

There is no direct linkage between liquor advertising and liquor consumption. Nor is there evidence to suggest that advertising causes young people to drink or drink to excess.

“There is no evidence for a ban on liquor advertising and this vindicates the findings of numerous reviews there have been over the last ten years.”

“We urge all industry players to continue to fully embrace the spirit of the self-regulatory regime to ensure it is maintained for years to come.”

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