Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Arthur Ellis On Acquisition Trail

Arthur Ellis On Acquisition Trail – Timberland Added To Brand Portfolio

Outdoor equipment and apparel company, Arthur Ellis Limited today announced it had bought the distribution rights to well known footwear and apparel brand Timberland in Australia and New Zealand effective immediately.

Arthur Ellis, headed by apparel entrepreneur Hugo Venter, owns and manages well known brands such as Columbia Sportswear, Fairydown Adventure and The Great Outdoors.

One of the top global footwear brands, Timberland was established in the US in 1955 and is now sold in 90 countries. The growth of the brand in recent years has been exception with global sales now in excess of USD $1 billion.

Within Australasia, Timberland footwear, apparel and accessories are sold via Timberland branded stores and wholesale distribution. These stores are located in Parnell, Auckland, Auckland International Airport, Wellington, Queenstown and Sydney. Wholesale distribution is through concept areas in Australian department stores David Jones and Myer Grace Bros., in addition to speciality outlets such as Rebel Sports.

Arthur Ellis has bought the assets of the Timberland stores and the property leases have been assigned from previous licensee Momentum Brands. The Timberland licence was secured directly from The Timberland Company.

Arthur Ellis managing director, Hugo Venter says the acquisition of the Timberland distribution rights is another milestone for the company. “Our stated goal is to grow and strengthen the company through a combination of synergistic acquisitions and organic growth.”

Arthur Ellis intends to increase market penetration of the Timberland brand within the Australasian market. In addition, the brand adds depth and credibility to the overall Arthur Ellis product offering and improves access to a wider distribution network for all Arthur Ellis brands, Venter says.

As a casual outerwear offering, Timberland is complementary to the company’s existing apparel brands, with Columbia in the active outerwear category and Zone by Fairydown Adventure as a technical/performance orientated range.

“We are a brand marketing company with a stable of high quality brands, Timberland is a natural addition. Its footwear is internationally recognisable and it will be a premier footwear brand within Arthur Ellis.”

This is Arthur Ellis’ second acquisition in less than four months – the company bought Survival Apparel, which includes the Survival Merino and Everwarm brands, in May – and will not be the last, Venter says.

Venter bought 40% of Arthur Ellis Limited in October last year, with the remaining 60% owned by AMP Henderson Global Investors’ Private Capital Fund. One of New Zealand’s oldest companies, Arthur Ellis’ annual turnover exceeds $50 million.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Commerce Commission: Vodafone Faces Charges Over Expired Contracts

The Commission alleges that, having agreed with a customer to terminate their service part-way through the next month, Vodafone then sent an invoice that included charges for the entire next monthly billing period. More>>


Goat Milk: New PGP For Infant Formula

A new Primary Growth Partnership programme launched today has its sights on growing a sustainable, high value goat milk infant formula industry in New Zealand. More>>


Tornado Aftermath: More Storms Forecast For New Plymouth

Up to 30 homes were damaged Monday night when a tornado roared through a New Plymouth suburb last night , cutting power lines, tearing off roofs, and toppling trees. More>>


Government Investment Rejig: Sustainable Food & Fibre Futures Launched

Growing New Zealand’s food and fibre sectors sustainably and supporting a thriving economy are the hallmarks of a new investment programme announced today by Agriculture Minister Damien O’Connor. More>>

Dump Levy Options: Waste Work Programme Announced

Associate Environment Minister Eugenie Sage has announced a programme of work to take action on New Zealand’s long-neglected waste problems. More>>


Real Estate: Foreign Buyers Ban Passes Third Reading

The Bill to put in place the Government’s policy of banning overseas buyers of existing homes has passed its third and final reading in the House. More>>