Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Newspaper Readership Survey Results 14th August

Newspaper Advertising Bureau

MEDIA RELEASE – NEWSPAPER READERSHIP SURVEY RESULTS THURSDAY 14TH AUGUST 2003

In a highly competitive and increasingly fragmented media environment, daily newspapers continue to consolidate their position as a key source of information and entertainment for New Zealanders.

On a typical day, 1,664,000* New Zealanders aged 15 years plus will read a daily newspaper. Each week, 81% of people 15+ will read at least 1 daily newspaper, which is an increase of 59,000 compared with the same survey period last year**.

The metropolitan newspapers have shown the strongest growth, reaching over a million (1,178,000) readers, an increase of 35,000 on the same survey period last year**. However, regional newspapers continue to perform well and within the Northern region have also experienced an increase in the number of readers.

Strong readership levels amongst all the key demographic groups continue, with reach levels of 60% for men aged 20+ and 55% for women 20+. The importance of newspapers as a medium for fast moving consumer goods manufacturers and retailers has been reinforced, with further increases in readership amongst household shoppers (up 14,000 on the last survey). Penetration into the higher income and top socio economic groups also remains at very high levels. Seventy-four percent of those with a personal income of $60K+, and 61% of those in the top 3 socio-economic segments are reading their daily newspaper on a typical day.

“With the extent of new media that have entered the New Zealand marketplace over the last decade, it is exciting to see that daily newspapers have been able to innovate over this time in order to continue to meet readers’ evolving needs”, says new NAB Research Manager Sheila Berry. “This shows that newspapers are in touch with their readers and as a result continue to provide an extremely effective environment for advertisers”.

Key Daily Newspaper Facts

Key Fact July 02 – June 03
Average Issue Readership
All Daily Newspapers 1,664,000 (55%)
Metropolitan Daily Newspapers 1,178,000 (39%)
Household Shoppers 1,141,000 (56%)
Personal Income $60K+ 144,000 (74%)
Top 3 Socio-Economic Groups 748,000 (61%)
Weekly Coverage
All Daily Newspapers 2,425,000 (81%)

Sources:
* Latest Survey Nielsen Media Research National Readership Survey – All People 15+ years (July 2002-June 2003)
** Comparison with Nielsen Media Research National Readership Survey – All People 15+ years (July 2001- June 2002)

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news