Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Levi’s 501® jean ad banned in New Zealand

Levi’s 501® jean ad banned in New Zealand

It would appear that being ‘Born Again’ in the name of Levi’s 501® jean has caused a stir within a local religious community.

The NZ Advertising Standards Board have banned the Levi’s 501® jean television commercial which was broadcast earlier this year. The board received complaints from a religious sector of the community saying that born again was a religious phrase. The commercial, made in Australia by Levi's® ANZ Advertising Agency, Brandhouse Arnold Worldwide, depicted a young woman rising out of the water in her new recut 501® jeans. The original ad was titled Born Again and screened in New Zealand in May 2003. The aim of the commercial was to introduce a whole new generation of jeans wearers to the iconic 501® jean and enlisted the talents of AFI winning director Andrew Dominik, who wrote and directed the film “Chopper”.

Following the initial complaint, Levi’s revised the ad to include new footage and deleted the tag line “Born Again”. The new version was presented to the Television Commercial Approval Board (TCAB). However despite these edits and the fact that the Australian Advertising Standards Board did not uphold complaints about the ad in Australia, the TCAB supported the ruling to uphold the complaints in NZ.

The ad doesn’t appear to have upset too many people though as sales of the re-cut original continue to increase ahead of expectations.

© Scoop Media

Business Headlines | Sci-Tech Headlines


NZ's Space Programme: Rocket Lab Launches NASA Satellites

On Sunday, December 16, 2018 UTC, Rocket Lab’s Electron launch vehicle successfully lifted off from Rocket Lab Launch Complex 1 on New Zealand’s Māhia Peninsula. More>>


Conservation Plan: Celebrity Kiwi Released Into The Wild

One of the nation's most famous kiwi was among four released onto Taranaki Maunga... Atara, a five-year-old male, hatched while David Attenborough's cameras were rolling. More>>


Budget Policy Statement: 'Wellbeing Of NZers At The Heart Of Budget Priorities'

“We want a wellbeing focus to drive the decisions we make about Government policies and Budget initiatives. This means looking beyond traditional measures - such as GDP - to a wider set of indicators of success,” Grant Robertson said. More>>


Short Of 2017 Record: Insurers Pay $226m Over Extreme Weather

Insurers have spent more than $226 million this year helping customers recover from extreme weather, according to data from the Insurance Council of NZ (ICNZ). More>>