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Australia To Get A Taste Of Anathoth

Australia To Get A Taste Of Anathoth

Anathoth the award winning Nelson jam and pickle producer is now in full export mode for Australia. Anathoth's export plans increased in momentum during the past year with the opening of a new cool store and factory, increased suppliers and a new investment partnership. All of which have meant the planned expansion into Australia can be undertaken with confidence.

The company has conducted extensive test marketing in Australia over the past two years recording positive results from customers at supermarket stores in Melbourne, Victoria.

Managing Director Owen Pope said, "another positive spin-off has been that as a result of Australian tourists visiting Nelson and sampling our products, we now get email requests for online sales and regular calls asking whether our jams and pickles are available in Australia. The great news for Australians is that shortly they will soon be able to go to their nearest supermarket and find the Anathoth range."

General Manager Tim Pope said, "It has been a long development process in balancing the goal of maintaining our philosophy of batch-making our products, maintaining a high-quality, consistent product and the need to produce the quantities needed for export into countries as large as Australia. We are expecting some significant growth over the next few years and it is an exciting time to be involved with a family-based business seeking to expand and creating jobs in the regions."

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