Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


42 Below Response To Gay Australia

For Immediate Release – September 26, 2003
42 BELOW chases Pink Aussie dollar

New Zealand vodka maker 42 BELOW has launched a tactical marketing effort in Australia to win over gay vodka drinkers, following research showing that Australia is the gayest country on Earth.

Chief Vodka Bloke Geoff Ross said that the company had sent additional staff to Australia to support those already there for the Sydney bar show, and had launched a viral email ad campaign using the company’s award-winning New Zealand radio advertising as it’s base to target the Pink Dollar.

“The gay market is important to us so the discovery that Australia is the gayest country in the world prompted us to invest in a short, tactical campaign to raise awareness of our product across the ditch.”

Mr Ross said that the gay community in New Zealand had responded well to the company’s irreverent and humourous pitch to the market, and he expected that fun-loving Australians would find it equally refreshing.

News of Australia’s prowess as a gay nation came in the annual Durex sex survey published this week in the Australian media. It found that 17 per cent of all couples in Australia were living in a gay or lesbian relationship – the highest of all countries surveyed.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news