Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Best In Show & Grand Effie

CAANZ MEDIA RELEASE
26th September 2003
CELEBRATING ADVERTISING RESULTS – BEST IN SHOW & GRAND EFFIE


The two top awards at the EFFIE advertising effectiveness awards have gone to a road safety campaign and one for milk products.

The EFFIES celebrate the contribution advertising has made to marketing success and more than 500 people attended the event, staged by the Communications Agencies Association (CAANZ) in Auckland last night.

The top award of the night – Best in Show - went to Saatchi & Saatchi for the New Zealand Dairy Foods Anchorville campaign.

“Brave, integrated and effective marketing” say the judges. “This is the most challenging of commodity markets, one that has resisted the best campaigns in the past. The outstanding aspect of this entry is its success in building a new brand franchise for Anchor milk.”

The judges were impressed by the innovation of the marketing approach, spearheaded by well-targeted advertising with great cut-through, and a superb interactive website. They said the results clearly illustrate a successful synchrony between sales and advertising.

The Grand EFFIE is awarded to the winner of the Sustained Success category. It recognises products or services that have experienced sustained success for a period of at least three years. This year Clemenger BBDO won the big “E” for the Land Transport Safety Authority (LTSA) Road Safety Campaign 1995-2002.

The judging panel acknowledged that the subject matter – road safety – is difficult. To make campaigns like this work a clear sense of purpose, and superior consumer insights are required. A precise point of balance must be found which punches home a message, while avoiding viewer turn-off. Another huge challenge over such a long period of time is sustainability of results.

The judge’s view was that the LTSA campaign achieved all these objectives. They said New Zealand society’s attitudes had undergone a significant shift, and our families drive more safely because of these fine campaigns.

The overall number of entries to the EFFIE awards received this year was up 24% on last year.


Visit www.caanz.co.nz to view all winners

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Media Mega Merger: StuffMe Hearing Argues Over Moveable Feast

New Zealand's two largest news publishers are appealing against the Commerce Commission's rejection of the proposal to merge their operations. More>>

Elsewhere:


Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>

ALSO:


Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>

ALSO:

Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>