Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


NZ Diary Foods, Air NZ, & Road Safety Effective

CAANZ MEDIA RELEASE
26th September 2003

CELEBRATING ADVERTISING RESULTS – NZ Diary Foods, Air New Zealand, and Road Safety voted most effective campaigns

Saatchi and Saatchi with its ‘Anchorville’ campaign, Colenso BBDO with Air New Zealand’s ‘revival’ advertising and Clemenger BBDO and its road safety campaign scooped the top prizes in the second EFFIE advertising effectiveness awards held last night in Auckland.

The EFFIES celebrate the contribution advertising makes to marketing success and more than 500 people attended the event, staged by the Communications Agencies Association (CAANZ).

More than 90 entries were entered for awards this year with a total of 34 awards being handed out.

Saatchi & Saatchi walked off with nine including Best in Show for NZ Dairy Foods ‘Anchorville’, a Gold for their Kidz First Neonatal Intensive Care Unit campaign, four Silver and two Bronze.

Judges said the objectives for the Kidz First campaign involved more than just money for South Auckland Health, and the issue “transcended local concerns, to become a national cause”. The judges said the New Zealand market is “compassion-fatigued”, and its gatekeepers, the media, fatigued and blasé so major creative insight was needed to overcome this inertia. The judges thought the campaign did more than just pluck at heartstrings – it garnered legitimate attention from news media, ensuring its success.

Colenso BBDO won three Golds, two for Air New Zealand and another for Frucor Beverages. Air New Zealand’s Vice President of Marketing & Alliances, Ed Sims also won Marketing Professional of the Year. Making up Colenso’s total of seven included an additional two Silver and two Bronze awards.

Insight Consultants were another Gold winner for client GlaxoSmithKline while Republik Communications won a Gold and a Bronze for client Microsoft New Zealand. The judges felt the Microsoft campaign left no stone unturned in finding opportunities for media impact. They thought the campaign was executed in a thorough and professional way, and showed a clear understanding of the target audience. All communication elements were well integrated to achieve optimum results.

Clemenger BBDO won the Grand EFFIE for the Land Transport Safety Authority (LTSA) and two Silver awards for the New Zealand Netherlands Foundation.


Awards Tally:
Agency BIS Grand EFFIE Gold Silver Bronze Agency Prof Mkting Prof Total per Agency

Clemenger BBDO 1 2 3
Colenso BBDO 3 2 2 1 8
DDB 1 1 1 3
FCB New Zealand 1 1
GeneratorBates 1 1
Insight Consultants 1 1
Mercato Communications 1 1
Redrocks Advertising 1 1 2
Republik Communications 1 1 2
Saatchi & Saatchi 1 2 4 2 9
Whybin TBWA 1 1
WOW Rapp Collins 1 1
Young & Rubicam Advertising 1 1

Total 1 1 7 12 11 1 1 34

Visit www.caanz.co.nz to view all winners

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>

ALSO:

Results:

Meat Trade: Silver Fern Farms Gets Green Light For Shanghai Maling Deal

The government has given the green light for China's Shanghai Maling Aquarius to acquire half of Silver Fern Farms, New Zealand's biggest meat company, with ministers satisfied it will deliver "substantial and identifiable benefit". More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news