Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Agency & Marketing Professional Of The Year

Under embargo until 26th September 2003

CELEBRATING ADVERTISING RESULTS – Agency & Marketing Professional Of The Year

DDB’s Scott Wallace and Air New Zealand’s Ed Sims took the top individual awards at the 2003 EFFIE Awards held in Auckland last night to celebrate advertising success stories.

The awards hosted by the Communication Agencies Association (CAANZ) included for the first time a special award for Agency Professional of the Year, introduced to recognise an individual’s achievement in their contribution to both agency and client success.

Scott Wallace, DDB New Zealand, scored very highly against all three judging criteria – his contribution to his agency’s success, his contribution to client success and the quality of the written endorsements of Scott provided by his clients.

The judges said the evidence of success was convincing and very compelling in its passion and enthusiasm.

The Award for the Marketing Professional goes to Ed Sims of Air New Zealand. Faced with the near collapse of both company and brand, Ed and his team knew that to survive, let alone prosper in the future, they needed to market a whole new domestic travel paradigm.

Research in NZ and observation of overseas trends indicated that the full service, relatively expensive model was unlikely to succeed in the medium term, hence the decision to re-launch as a value-based carrier – Air New Zealand Express.

Ed was also forced to do this on a seriously constrained marketing budget and at the same time re-structure his department.

Air New Zealand has not only survived, but with the help of the ‘Express’ domestic product is moving back into profit.

Visit to view all winners

© Scoop Media

Business Headlines | Sci-Tech Headlines


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>



Meat Trade: Silver Fern Farms Gets Green Light For Shanghai Maling Deal

The government has given the green light for China's Shanghai Maling Aquarius to acquire half of Silver Fern Farms, New Zealand's biggest meat company, with ministers satisfied it will deliver "substantial and identifiable benefit". More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news