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Herbert Demel Appointed Ceo Of Fiat Auto


Herbert Demel Appointed Ceo Of Fiat Auto

Herbert Demel has been appointed Chief Executive Officer of Fiat Auto, the Fiat Group subsidiary that runs the Alfa Romeo, Fiat and Lancia brands, effective November 15, 2003.

Fiat has thanked Giancarlo Boschetti, who will leave the Group on the same date, for the intense work he performed in almost forty years of activity at top management levels, and expresses its best wishes for his future.

>From the end of 2002 Mr. Demel has been President and Chief Executive Officer of Magna Steyr, a leading company in automotive engineering, two- and four-wheel-drive transmissions and in the development and assembling of automobiles for third parties.

Demel, born in Vienna 50 years ago, has a degree in mechanical engineering and vast professional experience in the automotive sector at an international level.

>From 1984 to 1990 he was responsible for the development of ABS applications and quality control at Robert Bosch.

He has spent twelve years of his career with Volkswagen AG. From 1990 on he was Head of Product Development at Audi, and from 1994 to 1997 he was Chief Executive Officer of this company.

In 1997 he took over the post of Chief Executive Officer of Volkswagen Brazil, a position he held until the end of 2002.

Mr. Demel's appointment is part of the Group's strategy to renew its managerial structure by ensuring that the wealth of talent available within the Group be complemented by new professional skills.

Dr. Herbert DEMEL

Nov. 2002 MAGNA STEYR AG, Oberwaltersdorf President and Chief Executive Officer

May, 1997 Volkswagen Brazil President

March, 1995 AUDI AG, Ingolstadt chairman of the Management Board

Feb., 1994 Speaker of the Management Board and Chief Executive Officer with additional responsibility for Sales and Marketing

March, 1993 Member of the Board Responsible for Research and Development

1990 Senior Manager Responsible for Power Train Development

1989 Robert Bosch GmbH, Stuttgart Responsible for Gearbox control units, ABS/ASR Application

1985 In charge of ABS / ASR-Applications

1984 Coordinator for Anti-Lock-Braking-System (ABS) Applications

1981 Doctorate

1978 Institute for Internal Combustion Engines and Automotive Engineering, Technical University Vienna Scientific / Engineering Assistant

1971 Vienna Technical University Studies of Mechanical Engineering Graduated as "Diplom Ingenieur"

1953 Born in Vienna, Austria


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