Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


'Heeling' - The Latest Sensation In Transportation

'Heeling' - The Latest Sensation In Transportation Taking New Zealand By Storm

A new craze in 'people moving' has hit New Zealand streets with the arrival of HEELYS - athletic street shoes with a pop-out wheel in each heel that transforms the fashionable street footwear into a high speed mode of transport.

Having sold over 2.5 million pairs in five continents and 46 countries, through parent company Heeling Sport Ltd, the HEELYS phenomenon has now arrived in New Zealand.

Demand for the trendy skate shoes has forced the New Zealand distributors, Zenophile Ltd, to partner with the Stirling Sports chain as nationwide retailers. Zenophile Ltd General Manager Andrew Hoobin says on the day the first shipment of HEELYS arrived in New Zealand there were people waiting outside the company's Auckland retail shop.

"We've done very little to promote the fact we're stocking HEELYS, yet word of mouth seems to have spread like wildfire as we're fielding calls from around the country every day!"

HEELYS have acquired a cult like following in the US and parts of Asia - in Korea alone sales leapt from 4000 pairs per month to 40,000 pairs per month within a year.

In New Zealand HEELYS have been quickly adopted by urban youths who skate and roller blade. One of the first Kiwis to trial HEELYS was sixteen year old Jesse James Kealey who discovered the shoes on a US website. Since getting his hands on a pair Jesse has taken the product to their limits - reaching speeds of approx 70 km per hour heeling down a hill in Hamilton.

"Heeling is like nothing else I've ever tried, it's like a fluid extension of walking or running and it's wicked being able to perform jumps and tricks without a board. It's great being able to freak security guards out by skating past and they can't confiscate your board," says Jessie.

Heeling is easy to master... by kicking off on one toe and balancing the opposing heel... Heelys wearers, or "heelers" can go from a walk to a roll to a freeform glide, simply by shifting their weight to the heel.

HEELYS are now available throughout New Zealand at Stirling Sports and from Zenophile in Auckland for the recommended retail price of $249 a pair.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news