NMR and BMRB form a Strategic Partnership
For Immediate Release
Nielsen Media Research and BMRB
form a Strategic Partnership across Asia
Companies to Jointly Market Multimedia and Marketing Surveys
Nielsen Media Research, the global leader in audience and advertising measurement, announced today that it has formed a partnership with BMRB International Ltd. to jointly market multimedia and marketing information services.
Nielsen Media Research currently offers Nielsen Media Index in seven countries across Asia Pacific, the currency for readership information and the leading multimedia and marketing survey. In Australia and New Zealand, Nielsen also offers an equivalent Panorama, which provides extensive information on the media habits, demographics, product consumption patterns and purchase intentions of consumers.
BMRB, through its wholly-owned business units and through a growing network of affiliates, offers its TGI Global (Target Group Index Global) in 51 countries across North and South America, Eastern and Western Europe, the Middle East, Africa and Asia. As Nielsen Media Research and BMRB both provide studies of media consumption, product usage, lifestyles and attitudes, the two companies will seek further harmonisation and enhancement of their consumer insight offerings.
The marketing agreement covers nine of Nielsen’s Asia Pacific markets: New Zealand, Australia, Hong Kong, Indonesia, Malaysia, Singapore, Taiwan, Thailand and the Philippines. Under the agreement, Nielsen will continue to offer its Nielsen Media Index and Panorama surveys in these markets, but will also provide TGI Global data from outside the nine countries. Elsewhere in the world BMRB will be able to provide, Nielsen Media Index and Panorama data from the nine countries as part of its TGI Global service.
“Nielsen Media Index and Panorama offer the pre-eminent source of multimedia and marketing information in the region, and we are pleased to offer this valuable information from nine leading Asia Pacific markets to TGI customers around the world,” said Forrest Didier, managing director for Nielsen Media Research in Asia Pacific. “In turn, our multinational clients throughout Asia Pacific will have access to the extensive information of TGI Global from other parts of the world. This agreement is a win-win-win for Nielsen Media Research, BMRB, and for our respective clients.”
About Nielsen Media Research
Nielsen Media Research is active in 40 countries worldwide, offering television and radio audience measurement, print readership and customized media research services. Nielsen Media Research also provides competitive advertising intelligence information through Nielsen Monitor-Plus both in the U.S. and in 30 markets worldwide. Through a network of affiliates, coverage is extended to more than 70 countries, representing 85% of the world’s advertising spending. In addition, Nielsen collects Internet usage and advertising information through Nielsen//NetRatings. More information is available at www.nielsenmedia.com.
Nielsen Media Research is part of the VNU Media Measurement & Information Group, a global leader in information services for the media and entertainment industries. The Group serves the information and marketing needs of television and radio broadcasters, advertisers, agencies, media planners, music companies, publishers, motion-picture studios, distributors and exhibitors, and the Internet industry. VNU is active in more than 100 countries, spread across all continents. VNU employs more than 38,000 people and has annual revenues of more than EUR 4.3 billion. For more, visit www.vnu.com.
About BMRB International
BMRB International (British Market Research Bureau) is one of the largest market research agencies in the UK and is a key operating company within the global KMR network (Kantar Media Research). BMRB is the originator of the TGI concept, and has been leading the way in single-source research methodology, delivery, software and client service since it first started TGI in Great Britain in 1969.
KMR is a global integrated research, information and software group, specialising in marketing and media survey solutions, software systems for data analysis and advanced analytical solutions.
KMR’s key areas of expertise are:
- Syndicated marketing and media surveys in over 50 countries worldwide.
- Software systems for data analysis. KMR Software designs, develops and markets software systems that enable clients to access tailored and syndicated research in over 50 countries.
- Custom research in over 50 countries, at local, regional and multi-country levels. They cover Marketing and Media, Stakeholder and Social research.
- TV Audience Measurement systems (TAM). KMR has interests in over 30 TAM services through equity ownership in companies such as Ibope, AGB Worldwide, MediaFax, RSMB and Marktest. Locations include Latin America, Asia Pacific and Europe.
KMR is a division of the Millward Brown Group, part of WPP. For more, visit www.kmr-group.com