Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


NMR and BMRB form a Strategic Partnership

For Immediate Release

Nielsen Media Research and BMRB form a Strategic Partnership across Asia Pacific
Companies to Jointly Market Multimedia and Marketing Surveys

Nielsen Media Research, the global leader in audience and advertising measurement, announced today that it has formed a partnership with BMRB International Ltd. to jointly market multimedia and marketing information services.

Nielsen Media Research currently offers Nielsen Media Index in seven countries across Asia Pacific, the currency for readership information and the leading multimedia and marketing survey. In Australia and New Zealand, Nielsen also offers an equivalent Panorama, which provides extensive information on the media habits, demographics, product consumption patterns and purchase intentions of consumers.

BMRB, through its wholly-owned business units and through a growing network of affiliates, offers its TGI Global (Target Group Index Global) in 51 countries across North and South America, Eastern and Western Europe, the Middle East, Africa and Asia. As Nielsen Media Research and BMRB both provide studies of media consumption, product usage, lifestyles and attitudes, the two companies will seek further harmonisation and enhancement of their consumer insight offerings.

The marketing agreement covers nine of Nielsen’s Asia Pacific markets: New Zealand, Australia, Hong Kong, Indonesia, Malaysia, Singapore, Taiwan, Thailand and the Philippines. Under the agreement, Nielsen will continue to offer its Nielsen Media Index and Panorama surveys in these markets, but will also provide TGI Global data from outside the nine countries. Elsewhere in the world BMRB will be able to provide, Nielsen Media Index and Panorama data from the nine countries as part of its TGI Global service.

“Nielsen Media Index and Panorama offer the pre-eminent source of multimedia and marketing information in the region, and we are pleased to offer this valuable information from nine leading Asia Pacific markets to TGI customers around the world,” said Forrest Didier, managing director for Nielsen Media Research in Asia Pacific. “In turn, our multinational clients throughout Asia Pacific will have access to the extensive information of TGI Global from other parts of the world. This agreement is a win-win-win for Nielsen Media Research, BMRB, and for our respective clients.”

- more –

About Nielsen Media Research
Nielsen Media Research is active in 40 countries worldwide, offering television and radio audience measurement, print readership and customized media research services. Nielsen Media Research also provides competitive advertising intelligence information through Nielsen Monitor-Plus both in the U.S. and in 30 markets worldwide. Through a network of affiliates, coverage is extended to more than 70 countries, representing 85% of the world’s advertising spending. In addition, Nielsen collects Internet usage and advertising information through Nielsen//NetRatings. More information is available at

Nielsen Media Research is part of the VNU Media Measurement & Information Group, a global leader in information services for the media and entertainment industries. The Group serves the information and marketing needs of television and radio broadcasters, advertisers, agencies, media planners, music companies, publishers, motion-picture studios, distributors and exhibitors, and the Internet industry. VNU is active in more than 100 countries, spread across all continents. VNU employs more than 38,000 people and has annual revenues of more than EUR 4.3 billion. For more, visit

About BMRB International

BMRB International (British Market Research Bureau) is one of the largest market research agencies in the UK and is a key operating company within the global KMR network (Kantar Media Research). BMRB is the originator of the TGI concept, and has been leading the way in single-source research methodology, delivery, software and client service since it first started TGI in Great Britain in 1969.

KMR is a global integrated research, information and software group, specialising in marketing and media survey solutions, software systems for data analysis and advanced analytical solutions.

KMR’s key areas of expertise are:
- Syndicated marketing and media surveys in over 50 countries worldwide.
- Software systems for data analysis. KMR Software designs, develops and markets software systems that enable clients to access tailored and syndicated research in over 50 countries.
- Custom research in over 50 countries, at local, regional and multi-country levels. They cover Marketing and Media, Stakeholder and Social research.
- TV Audience Measurement systems (TAM). KMR has interests in over 30 TAM services through equity ownership in companies such as Ibope, AGB Worldwide, MediaFax, RSMB and Marktest. Locations include Latin America, Asia Pacific and Europe.

KMR is a division of the Millward Brown Group, part of WPP. For more, visit

© Scoop Media

Business Headlines | Sci-Tech Headlines


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news