Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


C J Pask Winery Japan deal counters export trends

C J Pask Winery Japan deal counters wine export trends.

Demand from sophisticated and discerning Japanese consumers has led to the first shipment this month of C J Pask wines to luxury retailer Seijo-Ishii. Premium Hawke's Bay red wines were top of the list for the gourmet-style supermarket during their initial buying visit to New Zealand in August.

The red wine element of the contract is well over 50% compared with the current 9% red wine makes of total New Zealand exports. This highlights the growing reputation of premium red wines from the Hawke's Bay and especially the Gimblett Gravels district. The lucrative deal with the high-end Japanese retail group is a significant step in the continuing development of international markets by C J Pask Winery.

Kate Radburnd, Managing Director and winemaker, is delighted with the new partnership, "The Japanese market is a very attractive one, with wealthy urban consumers eager to try new wines. Their preference for red wine is a perfect fit for C J Pask winery, given our Hawke's Bay pedigree and long history of awards success."

Positioned as an upmarket retailer of premium imported food and beverage brand to the stylish and brand conscious consumer in the Tokyo area, Seijo-Ishii recognised a growing demand for fine wines from New Zealand. With the Japanese economy on the rebound and wine consumption growing, the time was right to introduce the C J Pask range.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Onetai Station: Overseas Investment Office Puts Ceol & Muir On Notice

The Overseas Investment Office (OIO) has issued a formal warning to Ceol & Muir and its owners, Argentinian brothers Rafael and Federico Grozovsky, for failing to provide complete and accurate information when they applied to buy Onetai Station in 2013. More>>


Tomorrow, The UN: Feds President Takes Reins At World Farming Body

Federated Farmers president Dr William Rolleston has been appointed acting president of the World Farmers’ Organisation (WFO) at a meeting in Geneva overnight. More>>


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news