Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


FSANZ Initial Assessment Report

Re: FSANZ Initial Assessment Report – Proposal P260 – Use of Non-Culinary Herbs in Food.

23 October 2003

Red Bull® Energy Drink

Following the release of an initial assessment report by Food Standards Australia New Zealand (FSANZ) inviting public comment on the ‘use of non-culinary herbs in foods’ such as guarana, Red Bull® New Zealand wishes to advise that Red Bull® energy drink does not contain any of the herbs within the scope of the review unlike other brands such as V and Lift Plus.

The FSANZ assessment report states that in recent years, there has been an increase in both the number and extent of use of non-culinary herbs in food products, particularly beverages. The majority of these herbs, while they may have a tradition of use as ingredients in therapeutic goods, have never been assessed for their safety as food ingredients. Their use in foods may potentially present a greater health risk than their use in therapeutic goods since, in the case of food use, the risk management options are fewer and there is greater potential for high exposure to a broader segment of the population.

Red Bull energy drink’s unique blend and level of ingredients including; taurine, glucuronolactone, caffeine and vitamins, is proven to energise, stimulate and enhance both mental and physical performance. This effect is confirmed by millions of consumers as well as amateur and professional athletes and is backed by independent scientific and medical studies. (Studies available on request).

Red Bull pioneered the energy drink category following its launch in Austria in 1987. With a global market share of 70%, Red Bull is distributed in over 96 countries and sold around 1.2 billion cans worldwide last year.


Red Bull energy drink /Red Bull Sugarfree - NON-CULINARY HERB INGREDIENTS - nil

V energy drink/V Sugarfree - NON-CULINARY HERB INGREDIENTS - Guarana

Lift Plus - NON-CULINARY HERB INGREDIENTS - Guarana, Ginseng

Red Eye - NON-CULINARY HERB INGREDIENTS - Guarana, Gingko, Biloba, Ginseng

© Scoop Media

Business Headlines | Sci-Tech Headlines


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news