Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Older Hikers Targeted By New Business

Media Release

26 October 2003

Older hikers targeted by new business

Retired nurse Sue Weller loves travelling and now she's found a way to share her passion with other retired people.

Sue noticed a gap in the hiking tour market for older people. That started her thinking and has led to the start-up of a small family business focused on guiding people of this age-group around the South Island.

PureTrails New Zealand is owned and operated by Sue (54), who still counts herself as "retired".

"After retiring, I was looking for a new challenge and decided that guiding people around the beautiful South Island would be my dream job," she says.

"The beauty of focusing on the South Island is that in two hours you can be surrounded by a completely different landscape."

Sue has a passion for the outdoors. She is currently training for a half-marathon and completed the adult Outward Bound course last year.

"PureTrails is unique in that it allows people to get off the main tourist trail and experience the unspoilt beauty of our wilderness through a number of well formed walking trails," Sue says.

Her daughter Hilary, who shares her mother's interest in hiking, assists Sue. Hilary has worked in outdoor tourism for several years in New Zealand and France.

The tours, which range from five to 21 days, use comfortable but low cost accommodation, most meals are prepared together as a group, while the more adventurous hikers can spend money on extra activities.

"We love sharing New Zealand's best kept secrets with those who share our passion for hiking, particularly those in the over 60s age group," says Sue.

PureTrails is using the Internet to market its tours particularly into the Australian and American markets. New cd technology, in the shape of a business card, is also being used to promote the venture.

Contact details: Sue and Hilary Weller 0800 222 775


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news