Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


New Logo Acknowledges Farmer Investment

New Logo Acknowledges Farmer Investment

Dairy InSight has developed a new logo for branding on all the industry good activities it is funding.

Dairy InSight Chief Executive Peter Bodeker says Dairy InSight has developed the logo to enable farmers to receive recognition for their investment.

“When they see the logo they will know they have contributed towards that activity. It was developed to enable them to receive that acknowledgment.”

Mr Bodeker says Dairy InSight began collecting a 3.4c/kg milksolids (plus GST) levy from farmers nearly six months ago, signalling a major change to the way industry good activities are managed.

“Deductions are now taken from a farmer’s dairy company milk payment for us to invest in areas like farm research, environment, quality, knowledge, promotion and advocacy.

“As farmers know the exact amount they are contributing towards these activities they are better able to gauge progress being made on their own farms from that investment, which amounts to about $10 per cow,” he says.

“Dairy InSight expects to deliver a return on that investment, but recognises it must do everything it can at keeping farmers informed of the activities being invested in on their behalf.”

Mr Bodeker says the logo, similar in look to Dairy InSight’s, has the tag line ‘funded by New Zealand dairy farmers through Dairy InSight’ and has started appearing on activities funded by the Dairy InSight levy, such as the ‘Let’s Talk Dairying’ promotional programme.

“The logo will help farmers judge, by being better informed, whether their investment in industry good activities is a good one.

“It is important that farmers’ investment in industry good is transparent and the logo will help to identify where farmers are contributing. We intend to develop other tools that will help farmers measure the value and success of their industry good investment.”

He says all Dairy InSight’s service providers, including Dexcel, AgResearch, Livestock Improvement, AgITO, MAF and the Animal Health Board, will be using the logo in promotional opportunities surrounding activities receiving levy funding.

Dairy farmers should contact Dairy InSight on freephone 0800 446 744, fax 04 471 6909 or email for further information on the logo, levy and activities being funded.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Onetai Station: Overseas Investment Office Puts Ceol & Muir On Notice

The Overseas Investment Office (OIO) has issued a formal warning to Ceol & Muir and its owners, Argentinian brothers Rafael and Federico Grozovsky, for failing to provide complete and accurate information when they applied to buy Onetai Station in 2013. More>>


Tomorrow, The UN: Feds President Takes Reins At World Farming Body

Federated Farmers president Dr William Rolleston has been appointed acting president of the World Farmers’ Organisation (WFO) at a meeting in Geneva overnight. More>>


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news