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Norfolk Island re-establishes its presence in NZ

News release
October 29, 2003

Norfolk Island re-establishes its presence in NZ

Norfolk Island Tourism has appointed Auckland-based brand PR consultancy Pead PR to raise the profile of the 35 sq. km. Island renowned for its pine trees, friendly folk and hospitality.

Located 1,100 kilometres northwest of Auckland and just 1hr 40min by Air New Zealand B737, Norfolk Island is 29 degrees south of the equator and enjoys a true sub-tropical climate making outdoor activities pleasant year-round.

Norfolk Island Tourism says the island presents a sophisticated modern tourist destination to visitors from New Zealand.

General manager Bruce Walker says the brief to Pead PR is to lift the profile of the island amongst a wide range of audiences.

“From diving, fishing, surfing and golf enthusiasts to eco-tourists and those interested in history and the cultural heritage of the Norfolk Islanders – we’re targeting them all.

“We acknowledge that the New Zealand travel industry deserves support in promoting Norfolk Island and PR is a very effective means of providing that support.”

Pead PR principal Deborah Pead says the business is pleased to accept the challenge to build an effective brand profile for Norfolk Island.

“There really are a lot of stories to tell. We have plans to be active amongst New Zealand travellers and travel agents using destination media relations to highlight activities on the island.”

Norfolk Island has also recently appointed a new sales and marketing representative for New Zealand and Australia.
Alice Donaldson, a Norfolk Islander who has worked in various tourism ventures on the island, joins Norfolk Island Tourism with a brief to boost numbers and yield by targeting young professionals and other non-traditional visitors.

Ms Donaldson, 23, holds a degree in Applied Science, Environmental Management and Tourism and travels regularly to New Zealand to promote Norfolk to the trade and consumers.

About Norfolk Island: Discovered by Captain Cook in 1774, Norfolk Island was first settled as a British penal colony in 1788 through to 1856. On June 8, 1856, the island was re-inhabited by a community from Pitcairn Island, descendants of the Bounty mutineers and their Tahitian companions. Known today as Norfolk Islanders they form a majority of the 1800 resident population. Norfolk Island is renowned for its spectacular coastal scenery, colourful history, sporting and cultural activities, convict heritage and tax-free shopping.


Issued for Norfolk Island Tourism by Pead PR

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