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New Zealand Franchise Awards 2003 – Winners

Saturday 1st November 2003

New Zealand Franchise Awards 2003 – Category Winners

The New Zealand Franchise Awards 2003, have produced a crop of winners from the Auckland region this year in the Category Awards. Franchise Category Award winners from the Auckland area show it is a strong geographical base for franchising, according to Simon Lord, Chairman of the Franchise Association of New Zealand Inc.

And cleaning up on two category awards were CLEANTASTIC, a commercial cleaning franchise system which won the Most Promising Franchisor and Franchise Exporter Award.

The Judges said it was refreshing to see a Franchisor who really understood the importance of working "ON" the business instead of "IN" the business. “As Judges we could see the benefits that resulted from a clear focus by the Franchisor, the most significant of these being that CLEANTASTIC was an uncomplicated business and the owners did not allow themselves to get bogged down or distracted with small issues. When referees, telephoned at random, use words like "fantastic”, “delighted”, “excellent leader" you know you are judging a superior business. Franchising is all about nurturing relationships with all stakeholders. Significantly the Beadles have established their own franchise systems here in New Zealand and have now taken them to the world.

The Innovation & Technology Award went to Visique Ltd, a franchise set up to offer retail marketing support to independent optometrists. The judges say Visique has really embraced technology to enhance the customer experience, to provide leverage to its franchisees and make administration both easier and more effective. “The seamless integration of various functions gives Visique franchisees superb management tools to apply both in and on their businesses.”

The Brand Communication Award went to Anchor Milk Vending Systems. Judges say “It's hard to imagine customers buying milk on brand - after all, milk is just milk (isn't it)? Milk Vending Systems' clever "Anchorville" concept with its wonderful imagined community and fun characters has all the hallmarks of a great brand campaign. Its execution in a variety of mediums including television, print, the World Wide Web and point of sale is flawless - and the results in terms of both brand recognition and increased sales speak for themselves.”

The Contribution to the Community Award went to Bakers Delight. The judges say Bakers Delight’s support of Breast Cancer NZ is more than just a marketing exercise. “We liked their innovative and genuinely supportive approach, offering the Foundation free office space and equipment. Bakers Delight even include Breast Cancer NZ staff by offering them opportunities to participate in staff training and social events. This flowed over naturally into some in-store promotion during Breast Cancer Awareness Week - a true ‘win-win’ relationship.”

Winner of the First Time Entrant Award was Action International’s (business coaching) Lindsay Kepple. Judges say Lindsay Kepple's award-winning attitude combined with a fine-tuned system and his ability to deliver to the needs of his clients make him a superb candidate for first time entrant winner.

ENDS


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