Bonds Boxers - Turning the other cheek
Turning the other cheek
Blame it on Sex and the City but have you noticed how women are more and more often raiding the guys' side of the undie drawer nowadays?
Is this a new trend or are there sensible reasons?
Well according to Bonds - who have just launched Bonds Boxers for Women - it's a little of both.
Bonds' spokesperson Suzanne Wyber says there's no doubt women are wearing men's briefs more often.
"It's a trend we have noticed for some time and we believe it's because women find boxers both comfortable and just a little sexy.
"Go Sarah Jessica Parker," says Ms Wyber. "Draping herself over a lounge suite in Sex and the City wearing not much more than a pair of guy's boxers did wonders for women's under-fashions.
"Who's wearing the pants now? Hey, turning the other cheek takes on new meaning when he borrows your boxers!"
Why should the guys have all the fun?
"Guys cottoned onto boxers years ago and now it's the girls' turn to discover the comfort and freedom of the boxer style," says Ms Wyber.
Bonds Boxers are the latest trend in women's underwear. The range fuses all the interesting elements of men's boxers into a fun, sexy under-garment.
The Bonds Boxer range comprises the Trunk which is a loose fit boxer and Short which is a sexy cheeky boxer.
The Bonds Trunk features a low waist, wide elastic logo waistband, comfortable leg binding and is made from cotton rib. RRP is $17.99.
The Bonds Short is a tighter fit and cuts higher into the derriere, much like French knickers. The Short has a concealed waistband which can be worn turned over and a naughty two-button front opening - just like the boys'. It is made from stretch cotton and the RRP is also $17.99.
"Girls now get the best of both worlds. And why shouldn't we?" says Ms Wyber.