Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


"Grate" New Advertising From Laminex


"Grate" New Advertising From Laminex

Laminex continues to push the boundaries of benchtop surfacing with a new advertising campaign that takes inspiration literally from nature. In a break from traditional advertising, the new Laminex executions do not actually feature pictures of benchtops.

Instead, a simple "frame" device is placed on top of a real life scene and photographed. The first ad in the series shows a picture of a ventilation grate, reminiscent of the Laminex innovations "Wenge Rondo" surface. Other ads in the series include a close-up of a pebble beach. The ad copy simply says "inspiration can come from anywhere".

Lianne Ning, The Laminex Group category manager - decorative surfaces, says the new advertising reinforces the innovative philosophy of The Laminex Group. "We are in the business of looking at things differently - and we thought it was time to take a fresh approach to the way decorative surfaces are advertised," Ning says.

The Laminex brand is divided into two ranges of high pressure laminates according to design usage.

The Laminex innovations range is the cutting-edge choice for sophisticated design for vertical surfaces. The range has more than 60 different colours, textures and designs that bring energy to commercial and domestic environments. These include decorative prints and patterns in silver, chrome and gold, as well as tone-patterned washes, black-and-white images and corrugated finishes.

The Laminex colour palette range offers more than 140 high-pressure laminate colours, patterns and woodgrains. Designed to handle the most demanding kitchen and bathroom conditions, Laminex high-pressure laminates can be heat-formed without cracking or blistering, making them perfect for shaping a seamless splashback or rounded-edge benchtop.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news