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NFO New Zealand to Rebrand as TNS

NFO New Zealand to Rebrand as TNS

New Zealand’s leading customised research company NFO New Zealand, is about to become part of TNS, one of the world’s largest marketing companies.

From Monday December 1st, NFO New Zealand will rebrand to TNS. The change includes a shift in palette from corporate grey and blue to bold pink.

“In an industry where prime importance is placed on being earnest, TNS brings the welcomed dimensions of imagination, wit and attitude,” says Murray Campbell, Managing Director, TNS New Zealand.

The benefits that TNS strives to bring to its clients is summed up in the phrase ‘The Sixth Sense of Business.’

“You could call it informed intuition; that combination of facts, consumer insights and intuition that provides our clients new cues on how to get closer to their customers,” Mr Campbell says.

TNS has been a leading player in the global market since the 1960’s. The acquisition of NFO WorldGroup will expand its global to network to over 70 countries.

Beyond its global reach the combined TNS/NFO company has an unrivalled portfolio of solutions for its clients including the world’s No.1 model for measuring customer commitment (the Conversion Model) and TNSinfo which provides clients a web-based means of managing their research and other consumer databases. TNS is also one of the world’s leading auditors of media audience in countries such as China, USA and Britain.

“We certainly will not be short of ways in which we can help our clients understand the opportunities in their marketplace,” Mr Campbell says.

“But just as importantly, we can assure our clients that our people’s commitment to their clients is as strong as ever. Despite this change in ownership many of the people who worked for CM Research as the company was originally called, are still here contributing to the new company’s success.”

-Ends- About TNS

TNS is one of the world's leading market information groups. We provide market measurement, analysis and insight through our global network of operating companies in 70 countries. Working with national and multi-national organisations, we help our clients to develop effective business strategies and enhance relationships with their customers. In July 2003, the group merged with NFO WorldGroup, Inc. Further information on TNS can be found on

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