Campaign for consumers of treated timber
9 December 2003
For Immediate Release
Common-sense campaign for consumers of treated timber
A campaign designed to provide consumers with basic information about the use of treated timber has been launched in New Zealand.
The campaign is a co-ordinated industry effort, through the Building Industry Federation, to provide advice on common-sense safety practices when working with treated timber.
Dave Airey of Osmose New Zealand, who has coordinated the campaign on behalf of an industry communication’s group, explains that the industry recognised a need to increase the consumer’s awareness of how to safely work with traditional forms of treated timber.
“We recognised the need to pull together and provide a strong cohesive message about the correct methods of working with treated timber, such as appropriate safety precautions and how to dispose of it,” he says.
The result is a generic set of posters, flyers and training materials for retail staff, which is funded by the industry, but independent of any one brand.
“The information is presented in a very clear and visual manner, so that consumers can quickly understand what they need to know about treated timber,” says Dave.
Dave says that a large number of producers have already placed some significant orders for the material to provide to their direct customer base.
“It’s great to have simple, eye catching information about safe product use on hand for customers,” said Bruce Guise, Category Manager Building Products for Bunnings. “While the information about working with treated timber is practical and common sense, it is still worthwhile reminding people how to use it safely – this applies no matter what the product is,” he added.
A similar campaign is now underway in Australia, with equal success.