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Santa Survey: What Kiwis Want This Christmas

ACNielsen’s Santa Survey What Kiwis Want This Christmas –
And What They Hope They’ll Never Get Again!

ACNielsen asked New Zealanders about their worst and best ever Christmas presents, about what they wanted and what they are actually planning to buy for others. ACNielsen has released this critical information as an aid to frantic shoppers in the hope that lessons can be learnt and faux pas avoided.

Women want bling bling, but giving them clothing might be wrong. Men don’t care for socks and underwear – but bring on the toys! Older New Zealanders don’t care so much for ornaments or toiletries, but think the best Christmas present would be having the family together.

Christmas isn’t the time to stock up on guys’ socks and undies For males, one common theme emerged: clothing! Almost two in five (36%) males, who could recall their worst Christmas gift, mentioned clothing, particularly socks (14%) and underwear (6%). Christmas isn’t the time to replace your partner’s smalls.

Although 20 percent of women also mentioned clothing as their worst Christmas present, they also despair of receiving useless ornamental trinkets; almost one in ten (8%) mentioned ornaments or china as their worst present.

Six percent of females did not appreciate receiving household appliances for Christmas. Seven percent mentioned toiletries as their worst present (but this does not include perfume).

Four in ten New Zealanders couldn’t recall their worst Christmas present. One in ten said that they had never received anything that they didn’t appreciate.

The stocking was empty? For many under 24 years, food (8%) was their worst present. Between the ages of 25-34 people seem to be slightly more grateful, with one in ten mentioning that the worst present was not receiving one at all!

One in ten of those 65 years and over are likely to mention ornaments, china and toiletries as their worst present. Toys for big boys, bling bling for females Males were most likely to mention bikes (11%), motor vehicles and motorbikes (9%) as the best presents they had ever received.

Almost two in ten (18%) of females mentioned jewellery as the best Christmas present they had every received.

Family matters most to older Kiwis Those under 24 years were most likely to mention motor vehicles and motorbikes (15%) or entertainment or technical equipment such as TVs, CD and DVD players (13%).

Holidays were mentioned by one in ten among the 45 to 64 age group as the best Christmas gift. It seems older New Zealanders are less concerned with objects than younger ones. More than two in ten (22%) of those over 65 years mentioned having the family together, with them, was the best present they’ve ever had.

So what do we actually want? Boys and their toys! Motor vehicles (14%) and technical equipment (12%) were the most commonly mentioned items among males. Holidays are also high on their lists (12%). Other Christmas gift ideas for males include clothing (6%), cash (6%) and sports equipment (5%).

One in ten females mentioned having family and friends together as what they want for Christmas. Females also had holidays (7%) and motor vehicles (7%) on their Christmas lists. Cheaper alternatives include practical items (12%), particularly household/kitchen appliances and plants and gardening equipment. Or, if you’re feeling lucky, clothes (8%) and jewellery (8%) could be well received.

One in five New Zealanders don’t know what they want for Christmas. And time’s running out.

Good health wished by older Kiwis Those 15-24 years would clearly most like motor vehicles for Christmas (22%). Following this, entertainment/technical equipment (14%), clothing (11%), or money (12%) was highly desirable.

Many of those aged over 65 years would simply like good health for the family (11%), or to have the family together for Christmas (15%).


What are we planning to buy? Whether they like it or not, clothing remains high on the Christmas gift list for males.

If you’re a dad, you could receive a wide variety of presents, including books/book vouchers (18%), general vouchers (10%), clothing (11%), CDs/DVDs/Videos (7%), chocolates (7%), alcohol (7%) and tools (6%).

For brothers, Kiwis are planning on buying clothing (17%), books/book vouchers (13%), CDs/ DVDs/ videos/ (12%), alcohol (9%) and general vouchers (7%).

Boys are likely to be given presents such as toys (50%), books/book vouchers (15%), clothing (15%), and games (10%).

For husbands, male partners or special friends, Kiwis are planning to give clothing (20%), jewellery (12%), books/book vouchers (11%), CD’s/Videos/DVD’s (7%), tools (7%), and sporting equipment (6%).

Only two percent of mums can expect a holiday for Christmas. For Mum, books/book vouchers (12%), clothing (12%), general vouchers (12%), perfume (11%) and jewellery (9%) are on the list. Unfortunately, toiletries (8%), ornaments (5%) and appliances (8%) are still on the list.

Sisters can expect similar items to mothers: clothing (21%), books/book vouchers (10%), jewellery (8%), general vouchers (7%), perfume (6%), and toiletries/cosmetics (5%).

Girls are likely to receive similar gifts to boys, although girls are more likely to receive clothing (25%) or books/book vouchers (21%). Toys are also high on the planning list (46%).

For wives, female partners or special friends, jewellery (39%), clothing (13%), perfume (9%), chocolates (5%), appliances (5%), and holidays (5%) are on the list.

© Scoop Media

 
 
 
 
 
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