Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Freshly Squeezed fined $10,000 misleading claims

Freshly Squeezed fined $10,000 for misleading juice claims

Freshly Squeezed Limited has been fined $10,000 after pleading guilty to making misleading claims about its Arano and Fresh Selection juices.

The Commerce Commission took the case against the company following an investigation into eleven companies in the juice industry earlier in the year.

Chair Paula Rebstock said that Freshly Squeezed had made misleading representations relating to the freshness, content and place of origin of its juice products.

“In the Commission’s view, the Arano labels were false or misleading as they implied that the juice was freshly squeezed orange juice made predominantly from New Zealand oranges, when the product contained Brazilian concentrates and/or Australian juice.”

“Claims made on the Arano label, including statements such as ‘Delivered Daily’ and ‘Contains the juice of at least 40 freshly squeezed NZ Oranges!!!’ reinforced the misleading impression that the product was fresh.”

In the case of the Fresh Selection range, each of the product labels consisted of the words ‘Fresh Selection’ together with the pictured fruit and name of the relevant juice.

“None of the products were fresh juice,” said Ms Rebstock. “The Commission considered that the labels were liable to mislead the public into thinking the juice was in fact fresh.

“In addition, the company’s New Zealand address, with a stylised kiwi logo on the back label of the products, reinforced the impression that the juice was from New Zealand when significant ingredients of the orange juice and tomato juice were imported.”

Ms Rebstock said the Commission was concerned that consumers pay considerable premiums for fresh New Zealand made juices and should not be misled about what they are buying.

“This result sends a clear message to the juice industry that it should meet its responsibilities under the Fair Trading Act,” said Ms Rebstock.

© Scoop Media

Business Headlines | Sci-Tech Headlines


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news