Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Westpac sketches out new territory for banks

Westpac sketches out new territory for banks

Westpac’s challenging the attitude that banks are all the same with a new advertising campaign featuring doodled illustrations demonstrating its focus on customer service.

Developed by New Zealand’s Saatchi & Saatchi the campaign addresses the service basics, depicting ways that Westpac is adding value with its products and services.

Westpac’s General Manager Marketing and Products, Michelle van Gaalen said the new advertising was developed with the core message of how Westpac is ‘finding a better way’ for customers to do their banking.

Westpac’s General Manager Marketing and Products, Michelle van Gaalen

The charming sketches echo Westpac’s strategy to be customer focused and portray in a clear and simple way what the bank is doing to improve its customers’ experience.

“The strength of this campaign is the research that has been undertaken behind the scenes to understand what it is our customers are looking from their bank. The lessons have been a valuable insight for us and Westpac’s new advertising campaign has been shaped to reflect this.

Early customer feedback on the new campaign has been very positive. They recognised that Westpac is making an effort to see things from a customers point of view, improve the customer experience and is willing to talk to them in a non-bank like way,” said Michelle van Gaalen.

The new TVC’s are set to the original Linus and Lucy music from Charlie Brown, which gives them a familiar feel and feature a light bulb signature which symbolises Westpac ‘finding a better way’.

The executions are in two formats, there are three 30 second advertisements: The Pay Anyone option allows all Westpac customers to use the Internet banking facility to deposit funds into almost any bank in New Zealand; With Business Life, we offer businesses a suite of solutions to help them with their financial needs whichever stage their business is at – start up, growth or maturity; At Westpac we’ve written a book called The First Home Buyers Guide, its designed to help ensure you buy wisely;

and four ten second advertisements called idents: At Westpac we have Business Banking Specialists who will provide you with specialised, personal service in a range of areas including franchising, agriculture and international. At Westpac we’ve written a book called The Investers Guide to Property, its full of tips to help ensure you buy investment property wisely; Buying a home? Our Mobile Mortgage Managers at Westpac will come to see you wherever you are and when it suits you; At Westpac a free Banking Review could save you time and money.

Each execution demonstrates a way Westpac is improving customer service or adding value through products and advice.

The national advertising campaign, which will be launched on television on Sunday 11th January, will use television as the primary medium with supporting print, online and outdoor executions. Westpac branches will also be sporting the new look.

© Scoop Media

Business Headlines | Sci-Tech Headlines


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news