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New Zealand Seniors Get A Fair Deal

MEDIA RELEASE 27th January 2004


New Zealand's peak advocacy group for older people has reached an agreement to act as a vital link between seniors and businesses throughout the nation.

Age Concern has joined forces with the newly established New Zealand Seniors Card to help people aged over 55 achieve a more affordable and active lifestyle.

Garth Taylor, Chief Executive of Age Concern, says the card is a perfect fit with his organisation's objective to promote ageing as a positive experience. "This card offers people in New Zealand over 55 the opportunity to maintain an active and enjoyable lifestyle, while saving precious money at the same time," Mr Taylor says.

New Zealand Seniors Card offers an array of savings to people over 55 including affordable travel, leisure and retail options.

Mr Taylor says both Age Concern and New Zealand Seniors Card recognise the huge influence seniors have on the New Zealand economy. "There are 800 000 people aged over 55 in New Zealand - that is approximately 20% of the New Zealand population. This is a market that is too large to ignore.

"We are working with New Zealand Seniors Card to capitilise on this power on behalf of seniors in our community. New Zealand seniors have a vital link to business that can save them money on a large variety of goods and services."

Age Concern members were intrinsic in shaping the Seniors Card project according to Mr Taylor.

"Members played a vital role in the development of the NZSC, telling us where and how they would most like to save money, so I am confident it accurately reflects the needs of older New Zealanders." Mr Taylor says the savings that can be achieved by using New Zealand Seniors Card could make a big difference to the weekly budget.

"Members can also save on life's luxuries with discounts on accommodation, jewellery, dining out, tours and cruises."

Anyone aged over 55 can access information and apply for a Seniors Card at their local Age Concern Council.

A percentage of proceeds from every Seniors Card purchased through Age Concern will be returned to the organisation. "Seniors wishing to access the New Zealand Seniors Card benefits can register for a two year subscription fee of $24 - just one dollar a month," Mr Taylor said.

To find out more, or to register for a New Zealand Seniors Card, visit or phone your local Age Concern Council, or log on to


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