Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Hanmer Springs Growth Outruns National Trend

Local Growth Outruns National Trend

Media release, for immediate release, Thursday 5 February


One of Canterbury's top tourist attractions is surging ahead of national overseas visitor trends.

Hanmer Springs Thermal Reserve experienced a 16% increase in overseas visitor numbers in the seven months to January 2004. This compares favourably with just-released external migration figures from Statistics New Zealand, which show a three percent increase in overseas visitors to New Zealand to the end of last year.

Hanmer Springs Thermal Reserve General Manager Graeme Abbot says an increasing number of independent travellers (those who travel outside of organised tours) have discovered the resort town.

"More people are choosing to travel around New Zealand by themselves, as they want to discover more of the country than just the iconic areas of Queenstown and the glaciers. As a result, they have discovered Hanmer Springs - and they like what they have found. The increasing number of campervans here is just amazing," says Graeme Abbot.

The largest area of growth came from the European market, where the number of visitors to Hanmer Springs increased by 81%. Other major growth areas included the Australian market, with a 25% increase, and the UK, where the number of visitors rose by 23%.

"We are delighted with the figures, as it shows our international marketing campaigns have hit the mark. Hanmer Springs Thermal Reserve and the Hurunui Tourism Board have together gone out to get the overseas market's attention, and it's worked," says Graeme Abbot.


© Scoop Media

Business Headlines | Sci-Tech Headlines


CO2 And Water: Fonterra's Environment Plans

Federated Farmers support Fonterra’s bold push to get to zero emissions of CO2 on the manufacturing side of the Co-operative, both in New Zealand and across its global network. More>>


Fisheries: Decision To Delay Monitoring ‘Fatally Flawed’

Conservation group representatives say a decision by the new Minister of Fisheries, Stuart Nash, to delay implementation of camera monitoring of fishing efforts in New Zealand is ‘fatally flawed’. More>>


Kaikōura Quakes: One Year On

State Highway One and the railway were blocked by damage and slips and the Inland Road suffered significant damage. Farms, homes and businesses suffered building and land damage. Power and internet went down, drinking water systems, sewage systems and local roads were all badly affected... More>>