Tui Secures Sky Super 12 Broadcast Rights

Tuesday, 17 February 2004, 2:42 pm
Press Release: DB Breweries Limited

17 February 2004

DB Breweries is pleased to announce its Tui brand will, in association with Rebel Sport, continue to sponsor the broadcast of all Super 12 rugby on Sky Television for the 2004 and 2005 Super 12 seasons.

The sponsorship sees Tui continue its involvement with Super 12 rugby in New Zealand and will ensure brand presence during all live and repeat games broadcast by Sky Sport channels.

DB Breweries’ marketing manager Mark Jenner says the company is delighted to further their commitment to rugby in New Zealand and to be working with Super 12 naming rights sponsor Rebel Sport.

“This is a valuable sponsorship which allows Tui to extend its long-term involvement and huge investment in rugby in New Zealand,” says Mark.

DB Breweries has held the broadcast sponsorship rights to Super 12 games on Sky since 1999. The company is also a significant sponsor of Super 12 team franchises with its Tui brand sponsoring the Blues and Hurricanes and DB Draught the Crusaders.

ENDS

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