Harcourts Enjoys Strongest Market in Over a Decade

• Harcourts Enjoys Strongest Market in Over a Decade
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• Australasia’s fastest growing real estate group, Harcourts International Ltd, was on track to exceed a record $12 billion in sales by the end of this financial year, up 50 percent on last year, and 40 percent on the previous year, according to Managing Director, Mike Green.
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• Speaking at Harcourts’ annual two day Business Development Workshop for its Business Owners and Managers at Rotorua this week, Mr Green emphasised 2003 had seen the strongest real estate market in over a decade, providing Harcourts with many record-breaking achievements.
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• The 2003 year had also seen massive growth in the organisation with 36 new offices and more than 400 new sales consultants joining Harcourts International. Growth was a continuing key strategy and Harcourts had recently grown to close to 320 offices with the recent purchase of the Western Australian Roy Weston Real Estate group of 61 franchised offices, as announced last week.
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Referring to the year ahead, Mr Green expected that while the real estate market would remain strong, recent rises in interest rates could take some of the ‘heat’ out of the market which would create a more sustainable level of activity, however he did not expect any major price correction. Mr Green noted key areas Harcourts Business Owners must focus on in the year ahead included ongoing upskilling and training for their team members in all areas such as leading edge technology to ensure the public received the best customer service and real estate resources. “The 2004 year is going to provide a very strong market and tremendous opportunities for those businesses positioned to take full advantage.”

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