There's One Company To Rule Them All

Thursday, 4 March 2004, 9:25 am
Press Release: New Zealand Dairy Foods

New Zealand Dairy Foods Rules the Chiller

There's one company to rule them all when it comes to the supermarket chiller. New Zealand Dairy Foods, marketers of the hugely successful Anchor and Fresh'n Fruity brands, cleaned up the dairy category in The Foodtown Magazine People's Choice awards last night (Thursday 5 March).

Held at Auckland's Heritage Hotel, the inaugural awards were established to showcase and celebrate the best food products in New Zealand. These prestigious awards reflect the favourite food choices of thousands of Foodtown and Woolworths shoppers who voted over a five-month period.

Two of New Zealand Dairy Foods' flagship products, Anchor Lite Blue and Fresh'n Fruity Strawberry took out the awards for the People's Choice for favourite milk and yoghurt. Anchor Lite Blue - People's Choice Milk:
Group brand manager for Anchor, Justine Grebenar, puts Anchor Lite Blue's incredible popularity down to its versatility. "Anchor Lite Blue has got a refreshing full taste, with only half the fat of standard milk," says Justine.

"It suits health conscious people as well as those looking for great taste - to put it simply, it just goes with everything!"

"Anchor is committed to providing healthy and practical milk options for New Zealanders, so we're absolutely delighted that Anchor Lite Blue has been recognised as a Kiwi favourite. It's a brand that Kiwis know they can trust"

Fresh'n Fruity Strawberry - People's Choice Yoghurt:
A Kiwi favourite for more than 23 years now, we ate our way through more than 63 million pots of Fresh'n Fruity yoghurt last year.

It's little surprise then that Fresh'n Fruity was voted New Zealand's favourite yoghurt in the People's Choice awards. Fresh'n Fruity group brand manager, Kris Goss, says: "Fresh'n Fruity Strawberry is by far the most popular flavour in the range because it's packed with delicious strawberries and tastes great, while being healthy and low in fat.

We're so proud to have received an award that acknowledges how well-liked this yoghurt really is."

The awards enable Anchor Lite Blue and Fresh'n Fruity Strawberry to display the gold People's Choice Awards stickers, so discerning shoppers can easily spot them.

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