Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Cuba St Judged NZ's Funkiest Retail District

Cuba Street Judged New Zealand's Funkiest Retail District As Kiwi Fashion Brand Revamps Stores

New Zealand's iconic women's fashion label Max has shown its loyalty to Wellington by opening the first of its new look stores in the capital.

Max Cuba Street has opened to rave reviews from the first shoppers who were quick to notice the difference in style from the layout of the Lambton Quay store, which is the most successful in the 33 store chain.

Max Managing Director David Wright who voted Cuba St as New Zealand’s funkiest shopping district, was on hand for the opening and believes the heavy wood finishes and new stainless racking systems are a perfect backdrop for the innovative shopping style of the locals.

It's the biggest refurbishment in the brand's sixteen year history and Wright says the decision to start in Wellington was a smart one.

"There are two distinct Max customers. The women who need the corporate look which is what works so well in Lambton Quay and then this edgier more eclectic attitude in the range that we can highlight in Cuba Street. Basically, depending on your mood Wellington, we have a store for you!"

Recently appointed architect Mark Gascoigne describes the look as "refined industrial" and reflective of the growth in sophistication of the Max customer.

The new look as seen in the Cuba Street prototype will roll out to other stores around the country from May.

Max prides itself on its passion for New Zealand fashion as a major sponsor of L'Oréal New Zealand Fashion Week and mentor to emerging designers.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Media Mega Merger: StuffMe Hearing Argues Over Moveable Feast

New Zealand's two largest news publishers are appealing against the Commerce Commission's rejection of the proposal to merge their operations. More>>

Elsewhere:


Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>

ALSO:


Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>

ALSO:

Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>