42 BELOW travels First and Business Class

Wednesday, 10 March 2004, 1:11 pm
Press Release: 42 Below

Auckland, 10th March 2004: 42 BELOW (FTB) has been selected as the exclusive vodka for all Air New Zealand International flights, in First and Business Class.

Air New Zealand offers a unique, quality New Zealand experience. 42 BELOW aims to do the same, so it’s a great fit.

The selection supports the company’s strategy of partnering with premium environments here and around the world. CEO, Geoff Ross says “we are delighted to offer Air New Zealand passengers the same vodka that they will experience in venues like the Beverly Hills Hotel in LA or Zuma and Mju in London.

42 BELOW considers this to be an important achievement in the company’s global penetration strategy.

The selection came into effect this week, and the super premium, most southern made vodka in the world will take flight by the end of the month.

ENDS

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