Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Kapiti Fine Foods Creates New Snr. Marketing Role

Media Statement March 29, 2004

Kapiti Fine Foods Creates New Senior Marketing Role

Kapiti Fine Foods has announced the appointment of Chris Green to the newly formed position of marketing manager, effective from April 6, 2004.

In the new role based in Palmerston North, Chris Green will be responsible for the management and implementation of the Company’s sales and marketing strategies for cheeses, ice cream and beverages.

Kapiti Fine Food was established as an independent player in the dairy-based food sector in October 2003 through the merger of Kapiti Cheese Ltd and United Milk ltd.

Kapiti Fine Foods CEO Greig Shearer said this was a key strategic appointment for the new Company, with responsibility across the full product range in foodservice, retail and export markets.

“Chris brings a wealth of experience to the new role. He will have responsibility for the maintenance and development of the highly valued Kapiti brand which is so widely respected in the hospitality industry, as well as being a household name in cheeses.

“This new position signals an important progression for the Company in terms of its consolidation and growth aspiration across it core products areas. It also reflects our determination to maintain our customer focus and continue the heritage of product innovation which has been a hallmark of the cheeses business since it was founded in 1984.

“Chris has a strong background in sales and marketing, and the practical skills and experience to drive success in this area,” he said.

Chris Green will join the business with over eight years experience in sales, account management and marketing in FMCG and service industries. He has wide experience of product and category management, and sponsorship and event management. His FMCG experience includes periods with the beverage company, Coca-Cola Amatil (NZ) Ltd, and petroleum retailer, Caltex NZ.

He comes to Kapiti Fine Foods from the techology company, Exicom Technology Ltd, in Wellington, before which he held senior marketing positions with Telecom New Zealand Ltd.



Fully integrated dairy foods company
Producing branded milk, cream, cheeses, and ice cream
Total sales – around $60 million
Production locations: Paraparaumu and Palmerston North
Total staff: 210


© Scoop Media

Business Headlines | Sci-Tech Headlines


Statistics: Butter At Record $5.67/Block; High Vegetable Prices

Rising dairy prices have pushed food prices up 2.7 percent in the year to October 2017, Stats NZ said today. This followed a 3.0 percent increase in the year to September 2017. More>>


Science: New Research Finds Herbicides Cause Antibiotic Resistance

New University of Canterbury research confirms that the active ingredients of the commonly used herbicides, RoundUp, Kamba and 2,4-D (glyphosate, dicamba and 2,4-D, respectively), each alone cause antibiotic resistance at concentrations well below label application rates. More>>


CO2 And Water: Fonterra's Environment Plans

Federated Farmers support Fonterra’s bold push to get to zero emissions of CO2 on the manufacturing side of the Co-operative, both in New Zealand and across its global network. More>>


Fisheries: Decision To Delay Monitoring ‘Fatally Flawed’

Conservation group representatives say a decision by the new Minister of Fisheries, Stuart Nash, to delay implementation of camera monitoring of fishing efforts in New Zealand is ‘fatally flawed’. More>>


Kaikōura Quakes: One Year On

State Highway One and the railway were blocked by damage and slips and the Inland Road suffered significant damage. Farms, homes and businesses suffered building and land damage. Power and internet went down, drinking water systems, sewage systems and local roads were all badly affected... More>>