Mirror On The Wall – Philips Launch New Lcd Tv

Wednesday, 7 April 2004, 12:51 am
Press Release: Philips

Mirror, Mirror On The Wall – Philips Launch New Lcd Tv

Philips has taken multi-tasking to a new level with the introduction of its Mirror TV – an LCD TV and mirror in one.

Philips Mirror TV, invented at Philips Home Electronics Incubator in the Netherlands, gives consumers the ability to watch the news and traffic while shaving or putting on makeup. Using a unique polarized mirror technology, which transfers close to 100 percent of the light through the reflective surface, the Mirror TV provides a high quality picture within and stylish design. The Mirror TV is available in a 17” and 23” Hallway, portrait model and a 23” and 30” landscape model.

Jane Waddel, Philips’ AV marketing manager, says the Mirror TV is the first product created at the Philips HomeLab, the company’s research incubator for future electronic products and technologies, to be selected for the commercial market. “The Mirror TV is a great example of the innovation and fresh thinking that consumers have come to expect from Philips.”

Ideal for hotels, or boats, where space is at a premium, the Mirror TV hides the electronics and integrates the TV into the décor of a room. And, because it’s also a mirror it can enhance a room by adding an illusion of space. The Mirror TV is compatible with all inhouse movie providers and can be used for bill payment, in hotel environments. On the cutting edge of technology the Mirror TV can also add to the perception of a high ‘star’ rating for hotels.

In the home environment the Mirror TV is prefect for the bedroom or living room areas where a TV in permanent view takes up too much space and could ruin the aesthetics of a room.

Future versions of the Mirror TV could connect the user wirelessly to the mirror, providing health data, such as blood pressure, weight and body fat levels.

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