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The Survey Company


The Survey Company

The internet has provided companies worldwide with a fast efficient and colourful way to advertise, connect with possible markets, and develop market share. It is fast taking over the more traditional ways of communicating.

A Wellington company is taking this tool and using it to develop already established markets by accessing knowledge, information and opinions from clients, using remote techniques that are smooth, seamless and user-friendly.

The Survey Company has developed online survey technology to access customer’s thoughts and feedback in a busy time-starved world where nobody wants another piece of paper on their desk, in their letterbox or waved under their nose.

With varied survey products allowing any business to tailor a survey to their needs and style, The Survey Company makes customer and client feedback / research simple and easy and, more importantly, the results are instantly accessible.

The Survey Company’s Graeme Harré said, “It’s hassle free, there is no paper, there is no counting, there is no data entry required. The survey is filled out by a client, employee, or customer in their own time and it becomes accessible, workable information immediately.”

A colourful PDF, a spread sheet, a printed report – results are tailored to specific needs and tabulated automatically in a way that can be thrown on a board table, emailed to a bank manager, or power pointed to investors.

The online tabulation makes it possible to check a survey’s progress at any stage means you can actually watch the results coming in live, said Mr Harré.

Used for retail customers, a nationwide workforce, or an institutional client network, The Survey Company is already being used by some of New Zealand’s biggest companies and organisations. See http://www.thesurveycompany.co.nz for case studies on surveys done by Les Mills, BP, Victoria University and the Institute of Chartered Accountants.

All of these companies had different requirements but the flexible format of The Survey Company’s products enabled record response rates and produced quick concrete data from the moment the first survey came back in.

Monitoring progress is easy and you know who has completed the survey and who has not. The Survey Company actively works the survey until completion, reminding people, keeping data secure and adapting the process as it evolves.

Comments from survey participants highlight how easy it is to use, and how the email / internet format merges effortlessly with busy schedules and hectic office environments. It fits between phone calls. It slides into busy schedules. It doesn’t clutter up your desk. One mouse click and the data becomes results - becomes knowledge.

The Survey Company has taken a necessary hassle for every business – market research – and put it in a fresh innovative easy-open package.


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