Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Just Water acquires Aqua-Cool


22 April 2004

Just Water acquires Aqua-Cool

Just Water International Ltd announced today that it had acquired the business of Aqua-Cool Ltd, the largest bottled water delivery company in the country.

Just Water International Ltd is the holding company for Just Water New Zealand, Cool Water, Corporate Water Brands and now, Aqua-Cool.

Tony Falkenstein, Chief Executive of Just Water, said the acquisition is “a consolidation of this niche of the beverage industry”.

The expanded group will continue to concentrate solely on supplying water products to the New Zealand business market, and will look at overseas opportunities.

The water industry in New Zealand is divided into three categories: point-of-use, bottled water delivery and branded bottled water.

“This acquisition means we can now cover every need for the business user,” Mr Falkenstein said.

The company

Just Water International Ltd comprises the following companies: Just Water New Zealand, established in 1989, primarily supplies point-of-use water systems. These coolers either allow customers to filter their own water, or the coolers are plumbed in to the mains water supply, utilising a high tech mini-filtration system.

Aqua-Cool Ltd, established in 1990, operates its own water filtration plants and delivers bottled water to businesses and government departments. It is the largest supplier of bottled water in New Zealand. Cool Water Company Ltd, acquired in 2001, operates in both the point-of-use and bottled water delivery markets.

Corporate Water Brands NZ Ltd, established in 1989, supplies branded bottled water for corporate events and promotions. Note: Just Water companies are not involved in the retail bottled water market.

The Just Water International Group now has more than 35,000 water coolers placed in organisations around the country, and is the largest player in this niche.

“While the acquisition will provide some economies of scale in services and administration, the biggest benefit is in combining Just Water’s proven record in retaining customers with Aqua-Cool’s large customer base,” Mr Falkenstein said. “This provides strong cashflows and opportunities for improved performance for the group.”

Just Water International Ltd employs 179 staff throughout New Zealand. Mr Falkenstein will continue as Chief Executive.

The industry

Bottled drinking-water has been an international growth phenomenon. In the US, bottled drinking water has been the fastest growing category within the beverage industry.

Worldwide, growth of this category has been estimated at an average 10% per year.

While the New Zealand market has grown rapidly over the past 10-15 years, the average water consumption per capita in New Zealand is still only one-fifth of the average in Australia. (Source: Zenith International 2004).

As a result, Just Water International Ltd expects the New Zealand market to continue to grow strongly over the next few years.

ENDS


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Onetai Station: Overseas Investment Office Puts Ceol & Muir On Notice

The Overseas Investment Office (OIO) has issued a formal warning to Ceol & Muir and its owners, Argentinian brothers Rafael and Federico Grozovsky, for failing to provide complete and accurate information when they applied to buy Onetai Station in 2013. More>>

ALSO:

Tomorrow, The UN: Feds President Takes Reins At World Farming Body

Federated Farmers president Dr William Rolleston has been appointed acting president of the World Farmers’ Organisation (WFO) at a meeting in Geneva overnight. More>>

ALSO:

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news