Universal Mccann Scoops Top Ad Award

Universal Mccann Scoops Top Ad Award

Universal McCann scooped the top award at the 2004 CAANZ Media Awards.

The awards are run by the Communication Agencies Association (CAANZ), to reward excellence in media planning and strategy for advertising campaigns.

Universal McCann’s campaign for Coca-Cola Oceania – Coke Refreshes the Music Connection - was named Best in Show in the ceremony in Auckland tonight for the annual CAANZ Media Awards.

Via Universal McCann’s internet research proprietary tool, Intuition, it was able to deliver Coke an integrated way of connecting with its youth market by positioning Coke as the translator of music trends for youth. This was achieved by providing access to local music that was on the edge of mass appeal and by providing support to local musicians to further their careers.

Convenor of Judges, Barry Williamson, said “Best in Show was probably the most demanding category to judge this year. In 2003 the winner clearly stood-out but the 8 or so entries this year were extremely close.”

Besides winning Best in Show, the Coke campaign also won Gold in Best Integrated Media Campaign and Best Use of Research categories while winning a Silver in Best Use of Out of Home for the ‘E2 Mucking Around 2003’ campaign.

Adding to the list of Gold trophies taken home by Universal McCann was their campaign for L’Oreal New Zealand Fashion Week giving them a total of four Gold’s and one Silver. This performance made them the agency with the most winning campaigns on the night.

Clemenger BBDO was close behind with three Gold trophies and two Silvers.

MediaOnline (Colenso BBDO’s online company) was awarded a Highly Commended Best in Show for their client Frucor Beverages ‘G-Force New Flavour Launch.’

The full list of Gold winners:

Best In Show: Universal McCann (for Coca-Cola - Oceania Coke Refreshes the Music Connection) Media Personality of the Year: Mike Howard (Director MediaSeNZ) Best Media Department of the Year: DDB New Zealand Best Use of Sponsorship: Bullseye Media (for Sony Computer Entertainment - PlayStation®2 Brand) and Universal McCann (for L’Oreal New Zealand Fashion Week) Best Integrated Media Campaign: Universal McCann (for Coca-Cola Oceania -Coke Refreshes the Music Connection) Best Use of Research: Universal McCann (for Coca-Cola Oceania - Coke Refreshes the Music Connection) Best Use of Television: Clemenger BBDO (for Panasonic DVD Ram) Best Use of Magazines: Clemenger BBDO (for Panasonic Plasma Inserts) Best Smart Media Idea: Clemenger BBDO (for Panasonic DVD Ram) Best Use of Online: MediaCom (for Griffins Foods ‘Smooth Mint Toffee Pops’) Best Use of a Small Budget: MediaOnline – Colenso BBDO (for Frucor Beverages ‘G-Force’)

A total of twelve Gold and sixteen Silver trophies were handed out.

Mike Howard (ex-Carat) was the recipient of the 2004 CAANZ Media Personality of the Year. This award is voted by the CAANZ Media Committee each year and is given as a mark of respect, thanks and admiration for outstanding work and achievement in the context of the media business.

For case studies of winning campaigns visit www.caanz.co.nz

CAANZ is the national body representing New Zealand's advertising and communications agencies.

CAANZ ANNOUNCES MEDIA PERSONALITY OF THE YEAR

Mike Howard (aka Howdo) is the recipient of the 2004 CAANZ Media Personality of the Year. This award is voted by the CAANZ Media Committee each year and is given as a mark of respect, thanks and admiration for outstanding work and achievement in the context of the media business.

Howdo’s career started in 1977 as a Finance Accountant but it wasn’t long before he entered the world of Media. His first role was in a Wellington agency before moving to Auckland in 1979. From there he become Media Director for Saatchi & Saatchi before moving into radio. After spending 5 years at PRISM, 4 as CEO, he took a break to do a MBA. He ended up spending three years on the client side before returning to the “fold” through O & M in late 1992.

Howdo has been a long-standing member of the CAANZ Media Committee and achieved fantastic results before his resignation late in 2003. One Media Committee member sums Howdo up quite nicely. “Mike has a larger than life personality. He has shown relentless commitment to resolving issues that others have discarded as too difficult. His effort on the CAANZ Media Committee has been significant.”

Other achievements include winning various CAANZ Media Awards; a couple of DMA Awards; Grand Prix Media awards '96/2000; regular contributions to the CAANZ/TVNZ Media Schools; surviving the Coast to Coast last year and getting the golf handicap down!

And so the circle completes as Mike starts a new venture running his own business with Charles Godbold in the field of media benchmarking/auditing. From Finance Accountant to Auditor - not surprisingly perhaps - this is very much a career about continual learning and education.

For case studies of winning campaigns visit www.caanz.co.nz

CAANZ is the national body representing New Zealand's advertising and communications agencies.

THE BEST OF THE BEST

The annual CAANZ Media Awards showcase and reward the innovation and smart thinking that advertising agency media team and media suppliers bring to advertising campaigns. The latest awards were announced tonight at a function in Auckland.

Gold Awards: Best In Show: Universal McCann (for Coca-Cola Oceania ‘Coke Refreshes the Music Connection’) Media Personality of the Year: Mike Howard (Director MediaSeNZ) Best Media Department of the Year: DDB New Zealand Best Use of Sponsorship: Bullseye Media (for Sony Computer Entertainment - PlayStation®2 Brand) and Universal McCann (for L’Oreal New Zealand Fashion Week) Best Integrated Media Campaign: Universal McCann (for Coca-Cola Oceania ‘Coke Refreshes the Music Connection’) Best Use of Research: Universal McCann (for Coca-Cola Oceania ‘Coke Refreshes the Music Connection’) Best Use of Television: Clemenger BBDO (for Panasonic DVD Ram) Best Use of Magazines: Clemenger BBDO (for Panasonic Plasma Inserts) Best Smart Media Idea: Clemenger BBDO (for Panasonic DVD Ram) Best Use of Online: MediaCom (for Griffins Foods ‘Smooth Mint Toffee Pops’) Best Use of a Small Budget: MediaOnline – Colenso BBDO (for Frucor Beverages ‘G-Force’)

Highly Commended Best In Show: MediaOnline – Colenso BBDO (for Frucor Beverages ‘G-Force’)

Silver Awards: Best Use of Radio: Clemenger BBDO (for LTSA - The Road’s No Playground) and DDB/WRC (for Lion Nathan ‘The Hunt for NZ’s Ultimate Ginja’) Best Integrated Media Campaign: Clemenger BBDO (for Panasonic DVD Ram) Best Use of Out of Home: Colenso BBDO (for Air New Zealand -Tasman Express) and Mediaedge:cia (for Dominion Post ‘Wire Cages’) and Universal McCann (for Coca-Cola Oceania ‘E2 Mucking Around 2003’) Best Use of Press: Colenso BBDO (for Air New Zealand - Retail) Best Use of Online: DDB New Zealand (for Sky Television) and MediaOnline – Colenso BBDO (for Frucor Beverages) Best Charity Campaign: DDB New Zealand (for SPCA – 5 Days of Christmas) Best Use of Sponsorship: Media Direction (for Lion Nathan – Stella Artois) Best Use of a Small Budget: MediaCom (for Griffins Foods ‘Smooth Mint Toffee Pops’) and Saatchi & Saatchi (for Yellow Pages ‘Finger Walking Championships’) Best Smart Media Idea: Saatchi & Saatchi (for NZ Fireservice ‘Speed of Fire’) Best Media Sales Proposal: Sky Television (for Universal McCann & L’Oreal New Zealand)

The 2004 CAANZ Media Awards received 125 entries – the largest number ever. Convenor of Judges for the second year in a row was media consultant, Barry Williamson, who was named Media Personality of the Year in the 2002 awards.

Williamson commented, “Despite a record number of entries, the overall standard across most categories was considerably above that of 2003. In some categories, the standard was such that choosing a winner was very difficult.”

“The strength in the winning entries is now clearly in the area of strategy linked to clearly established objectives with a strong results-orientation. Even innovative thinking and smart ideas are coming out of well-established strategy inputs and key consumer insights and are not just good ideas for the sake of a good idea.”

“Best in Show was probably the most demanding category to judge this year. In 2003, the winner clearly stood-out, but the 8 or so entries this year were extremely close.”

For case studies of winning campaigns visit www.caanz.co.nz

CAANZ is the national body representing New Zealand's advertising and communications agencies.

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